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Citi Private Advisory
Citi Private Advisory is the dedicated family office and ultra-high-net-worth advisory group within Citi Global Wealth, anchored in New York with...
Citi Private Advisory
Citi Private Advisory is the dedicated family office and ultra-high-net-worth advisory group within Citi Global Wealth, anchored in New York with significant presences in Greenwich, São Paulo and Mexico City. The group serves families and individuals, structuring multi-asset portfolios that draw on the broader institutional resources of Citigroup. The dual North America–Latin America corridor is a defining geographic feature, reflecting Citi's long-standing corporate and private banking roots in Brazil and Mexico. The unit allocates across private equity, private credit, real estate and hedge funds, accessing both direct investments and fund commitments through Citi's origination and manager selection. The real estate practice includes direct property acquisitions and development exposure, often co-invested alongside institutional partners. The private equity effort spans direct co-investments, primary fund commitments and secondary opportunities. Citi Private Advisory's Latin America teams source local direct deals, particularly in real assets and private credit, leveraging the bank's regional corporate relationships. In September 2023, Citi restructured its global wealth operations under the leadership of Andy Sieg, consolidating the private bank and wealth advisory units to streamline delivery to family office clients (per Reuters, September 2023). The advisory group operates alongside Citi Private Bank's lending, custody and trust capabilities, allowing families to layer bespoke credit and estate planning onto their investment portfolios. The Greenwich office serves as a key hub for the tri-state family-office community, while the São Paulo and Mexico City offices anchor the Latin American family coverage. Citi Private Advisory's structural differentiator is its position inside a major global bank: it offers family offices institutional-grade deal flow and credit without the independence of a standalone multi-family office. Families gain access to Citi's balance sheet and global investment banking pipeline — an advantage for co-investment and private credit — but operate within a bank-regulated framework that imposes certain investment and conflict-of-interest constraints.
General information
Firm type
Multi Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Additional offices
Sao Paulo, Brazil · Greenwich, CT, United States · Mexico City, Mexico
Sector focus
Frequently asked questions
Who runs investment decisions at Citi Private Advisory?
Investment decisions flow through Citi Global Wealth's centralized investment committee and regional CIOs. The group draws on Citi's institutional asset allocation frameworks. Advisors within the Private Advisory unit tailor portfolios to individual family mandates rather than applying a single house view.
How does Citi Private Advisory source direct deals and co-investments?
Deal flow originates through Citi's global investment banking, markets and institutional private equity relationships. Latin American direct investments — particularly in real assets — are sourced through the bank's regional corporate and private banking teams in Brazil and Mexico. Co-investment opportunities often arise alongside Citi-managed fund vehicles or external GP relationships built through the institutional platform.
Is Citi Private Advisory structured as a single family office or does it operate more like a private bank advisory unit?
Citi Private Advisory is a multi-family office embedded within a global bank. It is not a standalone single family office. The group delivers investment management, trust services and bespoke advisory to multiple ultra-high-net-worth families, leveraging Citigroup's balance sheet, deal origination and institutional infrastructure.
Does Citi Private Advisory participate in fund commitments or only direct deals?
Citi Private Advisory allocates across both. The platform provides access to primary fund commitments — including private equity, venture capital and hedge funds — alongside direct co-investments and direct real estate acquisitions. The mix depends on each family's mandate and access to Citi's institutional manager selection.
Which regions does Citi Private Advisory's Latin American coverage focus on?
Brazil and Mexico are the two primary hubs, supported by offices in São Paulo and Mexico City. These offices serve local multigenerational families as well as families with cross-border US–Latin America wealth structures. Citi's long-standing corporate banking presence in both countries informs the group's access to local private deals.
How is Citi Private Advisory related to Citi Private Bank?
Citi Private Advisory sits alongside Citi Private Bank within Citi Global Wealth. The private bank handles lending, custody, trust services and banking, while Private Advisory focuses on investment advisory and family office services. Both units serve the same ultra-high-net-worth client base, often jointly.
What is Citi Private Advisory's posture on co-investments alongside external GPs?
Citi Private Advisory actively facilitates co-investments alongside external GPs where Citi has institutional relationships and underwriting capabilities. Families can access deal-by-deal co-investment opportunities sourced through Citi's private equity origination and fund-of-funds teams, typically in buyout, growth and real asset situations.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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