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City Brewing Company
City Brewing Company began when independent investors purchased what was originally part of the Gottlieb Heileman Brewery in La Crosse, Wisconsin,...
City Brewing Company
City Brewing Company began when independent investors purchased what was originally part of the Gottlieb Heileman Brewery in La Crosse, Wisconsin, reopening it as CITY Brewery. The firm's founding year is not publicly specified. It has since expanded through acquisitions: the Latrobe, Pennsylvania brewery (home of Rolling Rock), a Memphis, Tennessee facility originally built by Schlitz, and the Irwindale, California site that once produced Miller brands. The company offers end-to-end contract manufacturing — batching, brewing, canning, bottling, kegging, variety packing, and warehousing across four plants. Its combined annual capacity exceeds 275 million cases: La Crosse (80 million), Memphis (80 million), Irwindale (75 million), and Latrobe (40 million). The firm produces hard seltzers, flavored malt beverages (FMBs), beer, spirits-based ready-to-drink (RTD) products, and premium non-alcoholic beverages for national brand owners. City Brewing claims to be the largest full-service beverage co-manufacturer by U.S. case volume, warehousing 17 million cases across its network. The firm's ownership structure is not publicly disclosed. No named CEO, principals, or team size appear on the company website. The careers page promotes an employee culture centered on safety, customer focus, and clear communication. The firm's structural differentiator is its scale as a pure-play co-manufacturer — it does not own the brands it produces, distinguishing it from traditional brewers that manage both production and marketing. This contract-only model allows clients to leverage its four-region national footprint without investing in physical plant capacity.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
La Crosse
Corporate office
La Crosse, WI, United States
Additional offices
Memphis, TN, United States · Latrobe, PA, United States · Irwindale, CA, United States
Sector focus
Frequently asked questions
Who owns City Brewing Company?
City Brewing Company does not publicly disclose its ownership structure. The firm's website states that 'independent investors' purchased the original La Crosse facility, but it does not name any current principals or parent company. No CEO, founder, or investment team is listed on the company site (per firm website, 2026).
Does City Brewing produce its own brands, or only co-pack for others?
City Brewing operates exclusively as a co-manufacturer — it produces beverages under contract for brand owners. The firm states it is 'the largest full-service co-manufacturer in the United States,' and its history page describes purchases of former brand-name breweries (Schlitz, Miller, Rolling Rock facilities) that were repurposed for contract production (per firm website, 2026).
What types of beverages does City Brewing produce?
City Brewing produces hard seltzers, traditional flavored malt beverages (FMBs), beer, spirits-based ready-to-drink (RTD) products, and premium non-alcoholic beverages. Its facilities handle a wide range of liquid formats including malt and gluten-free bases, and single-strength batching for RTD energy drinks, tea, and soda (per firm website, 2026).
How many production facilities does City Brewing operate?
City Brewing operates four production plants in the United States: La Crosse, Wisconsin; Memphis, Tennessee; Latrobe, Pennsylvania; and Irwindale, California. Combined annual capacity exceeds 275 million cases (per firm website, 2026).
What is City Brewing's geographic footprint?
City Brewing covers four US regions: the Midwest (La Crosse, WI), Southeast (Memphis, TN), Northeast (Latrobe, PA), and West Coast (Irwindale, CA). The firm markets itself as a national co-packer with coast-to-coast logistics and warehousing capabilities (per firm website, 2026).
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