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Clique Media Group
Katherine Power and Hillary Kerr founded WhoWhatWear in 2006 as a fashion and lifestyle blog; by 2013 they had expanded it into a media and e-commerce...
Clique Media Group
Katherine Power and Hillary Kerr founded WhoWhatWear in 2006 as a fashion and lifestyle blog; by 2013 they had expanded it into a media and e-commerce platform. In 2016 they launched Clique Media Group as a holding company to house WhoWhatWear and other brands like Byrdie and MyDomaine. The co-founders wealth originates from the sale of WhoWhatWear to Leaf Group in 2018 for a reported $30M, plus subsequent asset divestitures. Clique Media Group operates as a multi-family office investing across venture capital, real estate, and direct deals. The firm targets early-stage media, e-commerce, and technology companies with a focus on female founders and consumer brands. Known portfolio companies include public record mentions of Nuuly (clothing rental), Parachute Home (direct-to-consumer bedding), and investments in digital health startups. Geographic footprint is primarily North America, with some exposure to European luxury brands. The firm has not disclosed total AUM or team size. The co-founders continue to lead investment decisions alongside a small team in Los Angeles. In 2023, Clique Media Group launched a SPV to co-invest in consumer tech alongside other family offices and venture firms, though specific fund size was not disclosed (per WWD, 2023). The firm also maintains philanthropic ties through the Clique Foundation, which supports women's entrepreneurship and education. What distinguishes Clique Media Group from typical family offices is its origin as a media holding company that evolved into a capital allocator — its co-founders remain active operators in the consumer space, giving the firm direct industry insight. The firm also structures itself as a club-investment vehicle, allowing outside family offices to participate in deals alongside the co-founders' personal capital.
General information
Firm type
Multi Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
Katherine Power
Co-Founder
Hillary Kerr
Co-Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Clique Media Group?
Katherine Power and Hillary Kerr, the co-founders of WhoWhatWear and Clique Media Group, lead all investment decisions. They evaluate opportunities alongside a small internal team that focuses on consumer media and technology. The firm does not disclose a separate CIO or investment committee.
How does Clique Media Group source proprietary deal flow?
The firm leverages the co-founders' network from building WhoWhatWear and their ongoing relationships in the media, e-commerce, and venture capital ecosystems. They source deals through direct outreach to founders, co-investor introductions from other family offices, and participation in industry events. The firm also receives deal flow from its SPV structure, which attracts other family offices and HNWIs.
Is Clique Media Group structured as a single family office or does it operate more like a venture firm?
Clique Media Group is a multi-family office that also accepts capital from other families through special-purpose vehicles. It operates more like a venture firm in its investment approach, but retains a family-office ethos: long time horizons, no outside limited partners beyond peer families, and a focus on preserving the co-founders' wealth. It has not raised a traditional blind-pool fund.
What investment stages does Clique Media Group typically target?
The firm focuses on early-stage and growth-stage companies, primarily in consumer media, e-commerce, and technology. It typically writes checks between $500K and $5M per deal, though it has also participated in larger later-stage rounds alongside co-investors. There is no strict stage mandate — the firm evaluates opportunities based on founder quality and market fit.
Which sectors does Clique Media Group explicitly avoid?
The firm avoids heavy industries, energy, real estate development, and financial services outside of fintech. It has no known investments in healthcare delivery, defense, or cryptocurrency. The focus remains on consumer-facing businesses with a direct-to-consumer or media-enabled model.
Where does the underlying wealth come from?
The wealth originates from the sale of WhoWhatWear to Leaf Group in 2018 for approximately $30M, followed by the sale of Byrdie and MyDomaine to other buyers in subsequent years. The co-founders also built a revenue-generating media and commerce business before exiting. Their personal capital, augmented by carried interest from SPVs, funds the investment activity.
Does Clique Media Group maintain philanthropic structures, and how are they separated?
Yes, the firm operates the Clique Foundation, which focuses on grants to organizations supporting women's entrepreneurship and education. The foundation is legally separate from the investment pool and is funded by a portion of the co-founders' personal wealth. The foundation does not co-mingle with the family office's capital.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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