Asset Manager

Updated:

Coast

Coast was built to rewire the financial operating system for fleet-heavy businesses, moving beyond the single-purpose fuel cards designed decades ago.

Coast

Coast was built to rewire the financial operating system for fleet-heavy businesses, moving beyond the single-purpose fuel cards designed decades ago. The firm integrates corporate card issuance, real-time spend controls, and fleet telematics into one platform. Its customer base concentrates in construction, landscaping, and trades, where field-expense visibility directly converts to margin. Coast's own survey data from October 2025 suggests the average fleet customer saves roughly $30,000 per year through fuel rebates, automated fraud prevention, and administrative consolidation. The platform functions as a Visa-compatible card program with embedded expense-management software. Coast issues physical cards locked to specific drivers and vehicles, unlocks them via mobile authentication, and cross-references every fuel transaction against geolocation and tank-capacity data pulled from telematics partners. Those partners include Samsara, Geotab, Verizon Connect, and Azuga on the vehicle-data side, along with QuickBooks, NetSuite, Sage Intacct, and BuildOps for accounting and job-costing. The card covers fuel, vehicle maintenance, job-site supplies, and back-office virtual payments, consolidating what customers previously ran through separate providers. Coast's pricing is $4 per active user per month, with no personal guarantee required at account opening. Coast positions its team as US-based and markets a $25,000 annual fuel-fraud guarantee tied to use of its advanced security features. The company's integrations extend into fleet-management systems such as Fleetio and WhipAround, creating a bidirectional data loop intended to allow operators to track total cost of ownership—fuel plus maintenance—without manual entry. In October 2025 the firm fielded a customer survey of 132 respondents operating fleets of 10 or more vehicles to refine its average-savings estimate of $30,000 per year. Coast's structural edge rests on substituting telematics-verified authorization for the PIN-based security typical of legacy fuel cards. By requiring that a card-present transaction match the real-time location and tank state of the assigned vehicle, the platform shifts fraud detection from forensic after-the-fact review to pre-authorization blocking. That architecture also allows Coast to guide drivers toward cheaper in-network stations—across 30,000 participating locations—and to surface fuel-efficiency anomalies automatically, creating a compliance layer that doubles as an operational analytics tool.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Corporate office

Sector focus

FinTechMobility & Transportation

Frequently asked questions

How does Coast prevent fuel-card fraud differently from legacy providers?

Coast replaces shared PINs with a mobile-authentication flow and links every transaction to the vehicle's real-time GPS coordinates and tank capacity via telematics integrations. The system blocks a charge before authorization if the vehicle is not at the pump location or if the gallons purchased exceed the tank's rated capacity. The firm backs this architecture with a $25,000 annual fuel-fraud guarantee when customers use its advanced security features (per the firm, 2026).

Which telematics and accounting systems does Coast integrate with?

The platform connects bidirectionally with telematics providers Samsara, Geotab, Verizon Connect, and Azuga, using their data streams to enforce spend controls. For accounting, Coast syncs categorized transactions and receipts to QuickBooks Online, QuickBooks Desktop, NetSuite, and Sage Intacct. A BuildOps integration allows field employees to assign card expenses to specific jobs in real time (per the firm, 2026).

What businesses does Coast primarily serve?

Coast targets operators with vehicle fleets, with heavy concentration in construction, landscaping, and skilled trades. Its 2025 customer survey drew from businesses operating 10 or more vehicles. The company's feature set—GPS-blocked transactions, merchant-category controls, and job-level cost coding—is designed for the workflow of field-service and project-based businesses rather than general corporate spend.

What is Coast's pricing model?

Coast charges $4 per month per active user, defined as a user with one or more completed transactions in the billing cycle. There is no personal guarantee required at account opening, and no impact on the applicant's personal credit score. Late-payment penalties and a 2.5% international-transaction fee apply according to the firm's posted terms (per the firm, 2026).

Does Coast function as a financial technology company or a balance-sheet lender?

Coast operates as a technology-enabled card-issuing platform rather than a traditional balance-sheet lender. The company's value proposition centers on the software layer—telematics integration, real-time authorization rules, and expense management—combined with Visa network acceptance and a revenue model tied to interchange and per-user SaaS fees.

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