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Comcast NBC Universal The Farm
The Farm is the Roberts family office behind Comcast Corp., operating from Atlanta, New York, and Menlo Park with venture, real estate, and buyout...
Comcast NBC Universal The Farm
The Farm was established as a discreet investment vehicle for the Roberts family, whose fortune traces to Ralph J. Roberts's purchase of a small Mississippi cable system in 1963 that grew into Comcast Corporation. Chairman and CEO Brian Roberts, Ralph's son, has led the company since 1990. The family office operates separately from Comcast's corporate treasury, managing a portion of the family's wealth through direct investments and partnerships. Investment strategy spans venture capital, real estate, and growth equity, with a emphasis on technology and media companies that complement but do not compete directly with Comcast's existing assets. The Farm has co-invested alongside top-tier venture firms, taking positions in companies like Instacart and Robinhood Markets (per public filings). Real estate holdings include office properties in major US markets. The portfolio targets opportunities that benefit from the broad secular shifts in connectivity and content consumption. The Farm employs a lean team of investment professionals across its three offices in Atlanta, New York City, and Menlo Park. It maintains a network of relationships with leading venture capital firms, private equity groups, and real estate operators. No additional philanthropic vehicles or operating companies are publicly associated with The Farm separately from the Comcast NBCUniversal Foundation, which is a corporate entity. The structure of The Farm is notable for its clear separation from Comcast's corporate balance sheet, allowing the Roberts family to make concentrated, long-duration investments without the quarterly earnings pressure of a public corporation. This independence gives the office flexibility to hold assets over a longer horizon and take larger equity stakes than typical family offices.
General information
Firm type
Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
Atlanta, GA, United States
Additional offices
New York City · Menlo Park
Principals
Brian L. Roberts
Chairman and CEO, Comcast Corporation
Michael J. Cavanagh
President, Comcast Corporation
Steve Burke
Former CEO, NBCUniversal
Sector focus
Frequently asked questions
Who runs investment decisions at The Farm?
The Farm is overseen by the Roberts family, primarily Brian Roberts and Steve Burke, who serve as chairman/CEO and former NBCUniversal CEO respectively. The day-to-day investment team includes professionals with backgrounds in venture capital, private equity, and investment banking, though specific named principals are not publicly listed.
How does The Farm source proprietary deal flow?
The Farm leverages the extensive industry relationships and deal sourcing network of Comcast and NBCUniversal's senior executives. It co-invests alongside established venture firms and participates in syndicated rounds, benefiting from its capacity to write large checks and provide strategic value as a media and technology conglomerate affiliate.
Which investment stages does The Farm typically target?
The Farm focuses on growth-stage and later-stage private equity investments, typically targeting companies that have reached meaningful revenue scale. It has participated in Series C and later rounds, as well as pre-IPO placements, and makes direct real estate acquisitions.
Is The Farm structured as a single family office or does it operate more like a venture firm?
The Farm operates as a single family office for the Roberts family, not as a commingled fund. While it co-invests alongside external managers, it does not accept outside capital from LPs. This structure allows it to take concentrated positions and hold assets for extended periods.
What is the relationship between The Farm and Comcast's corporate investment arm?
The Farm is distinct from Comcast's corporate development and venture capital activities. Comcast Ventures is the company's corporate venture arm, investing for strategic returns. The Farm manages the Roberts family's personal wealth and operates independently, though both entities may interact with similar networks.
Does The Farm participate in fund commitments or only direct deals?
The Farm primarily engages in direct investments rather than committing to third-party funds. It has a track record of co-investing alongside venture firms in high-growth technology companies, taking direct equity positions that align with its long-term horizon.
Where does the underlying wealth come from?
The wealth originates from the Roberts family's controlling stake in Comcast Corporation, founded by Ralph J. Roberts in 1963. Brian Roberts, his son, has been chairman and CEO since 2004. As of 2026, the family holds approximately 33% of Comcast's voting power, representing a multi-billion-dollar fortune.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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