Asset Manager

Updated:

Common Sense Growth Fund

Jim Steyer formed Common Sense Growth in 2020 as the for-profit arm of nonprofit Common Sense Media, deploying $25 million into kid-focused ventures.

Common Sense Growth Fund

Common Sense Growth was formed in December 2020 as the for-profit investment and incubation subsidiary of Common Sense Media, the San Francisco-based nonprofit founded by Jim Steyer. It operates with a mandate to build and back mission-aligned commercial ventures, drawing on the nonprofit's 15-year brand presence in children's digital media. The entity is jointly owned by the parent nonprofit and a group of private investors. The firm pursues a dual strategy: incubating new products and services internally, and making direct investments in early-stage companies. Sectors of focus include educational technology and data privacy, targeting pain points for children and families. Commercialization is paired with brand leverage — an approach that mirrors the parent organization's broad reach as a content-rating platform. The first incubated project, Common Sense Networks, is structured as a Public Benefit Corporation and was led by media executive Eric Berger at inception. Common Sense Growth is governed by a board that includes media and technology operators: Mary Berner of Cumulus Media, Geraldine Laybourne of Nickelodeon, Bob Miller of Miller Publishing Group, and venture investor Gordon Ritter of Emergence Capital, alongside founder Jim Steyer. The firm has a distributed operational footprint, listing offices in San Francisco, Minneapolis, Denver, Tempe, and Broomfield. In September 2023, Common Sense Networks launched a free, ad-supported children's streaming channel on platforms including Pluto TV, expanding the incubation arm's distribution reach (per the firm, September 2023). The structure ties a commercial investment vehicle directly to a well-established nonprofit consumer brand — a positioning distinct from standard venture firms. The subsidiary's mandate requires all investments and incubated companies to serve the mission of improving digital experiences for children, adding an explicit impact screen to financial decisions.

General information

Firm type

Asset Manager

Year founded

2020

AUM

Undisclosed

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Additional offices

Minneapolis, MN · Denver, CO · Tempe, AZ · Broomfield, CO

Principals

Jim Steyer

Founder and CEO

Sector focus

EdTechEnterprise Software

Frequently asked questions

How is Common Sense Growth related to Common Sense Media?

Common Sense Growth is a for-profit subsidiary of Common Sense Media, the San Francisco-based nonprofit founded by Jim Steyer. The entity is jointly owned by the parent nonprofit and a group of private investors, and operates with its own board of directors. Its investments and incubated products must align with the parent's mission of improving digital media experiences for children.

Who runs investment decisions at Common Sense Growth?

Jim Steyer, founder and CEO of Common Sense Media, leads Common Sense Growth alongside an experienced board that includes Mary Berner, Geraldine Laybourne, Bob Miller, and Gordon Ritter. The specific investment team or CIO has not been publicly identified. The board's composition suggests operating and venture expertise informs capital-allocation choices.

What is Common Sense Growth's investment strategy?

Common Sense Growth wagers directly on startups and incubates in-house products targeting children and families. Its identified sectors include educational technology and data privacy. The firm uses brand trust built by Common Sense Media's content-rating platform to differentiate consumer products, with its first incubation structured as the Public Benefit Corporation Common Sense Networks.

Does Common Sense Growth take outside capital?

Yes. The firm launched in 2020 with $25 million raised from a group of private investors alongside capital from the parent nonprofit Common Sense Media. The investor base has not been publicly named beyond this description.

What is Common Sense Networks?

Common Sense Networks is the first incubated project of Common Sense Growth, structured as a Public Benefit Corporation and led initially by media executive Eric Berger. In September 2023 it launched a free, ad-supported streaming channel for children distributed on platforms such as Pluto TV, carrying content rated by Common Sense Media's editorial review standards.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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