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ComScore
Comscore is an audience measurement firm tracking digital, TV, and theatrical viewership under CEO Matt McLaughlin.
ComScore
Comscore was founded to solve the challenge of measuring audiences across a fragmented media landscape. Matt McLaughlin was appointed CEO in 2025, per the firm's announcement. The company operates as a publicly traded entity on NASDAQ under the symbol SCOR. Its core offering is cross-platform measurement combining digital, linear TV, over-the-top and theatrical viewership data. Comscore serves advertisers, agencies, and media owners including the largest television networks, digital media properties, brands, and film studios. It provides programmatic targeting, social audience insights, and box office measurement globally. The firm's clients span automotive, CPG, financial services, gaming, pharmaceutical, political, retail, and technology sectors. The company employs over 1,200 people worldwide across offices in Reston, Virginia and other global locations. Comscore has a subsidiary, Proximic, which focuses on programmatic audience targeting. June 2025: Matt McLaughlin was named CEO, succeeding previous leadership (per Comscore press release, June 2025). Comscore differentiates by positioning itself as an independent third-party source for cross-platform measurement, a model distinct from incumbent solutions. It has gained third-party accreditation for certain metrics, which adds credibility in a market demanding transparency.
General information
Firm type
other
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Reston
Corporate office
Reston, VA, United States
Principals
Matt McLaughlin
Chief Executive Officer
Sector focus
Frequently asked questions
Who runs investment decisions at Comscore?
Comscore is a publicly traded company. Investment decisions are overseen by CEO Matt McLaughlin and the board of directors. The firm does not operate as a family office or asset manager.
Does Comscore manage capital as a family office?
No. Comscore is a public company listed on NASDAQ under SCOR. It is an audience measurement technology firm, not an investment vehicle.
What sectors does Comscore serve?
Comscore works with clients in automotive, CPG, digital media, financial services, gaming, local media, pharmaceutical, political, retail, and technology.
How does Comscore source proprietary data?
Comscore aggregates data from digital, linear TV, OTT, and theatrical sources. It uses proprietary panels and partnerships with media properties.
Is Comscore related to any family office?
No. Comscore is an independent public corporation with no disclosed family office affiliation. Its largest shareholders are institutional investors.
What is Comscore's geographic footprint?
Comscore is headquartered in Reston, Virginia, with offices globally. It serves clients in North America, Europe, and other regions.
Has Comscore made any recent acquisitions or divestitures?
Comscore has not publicly disclosed major acquisitions or divestitures in the last two years, beyond organic product launches.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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