Concert Golf Partners

Concert Golf Partners

Nanula, a former Arnold Palmer Golf Management executive and Wilson Sonsini attorney, founded Concert Golf in 2011 to acquire prestigious but financially strained private clubs. The firm steps in when member-owned clubs face capital deficits, buying them outright and injecting cash for renovations while retaining the existing membership base. It is a pure-play real estate and hospitality consolidation strategy built on the fragmentation of the US private club market. The firm targets full buyouts of member-owned clubs, typically deploying $2M–$7M in immediate capital improvements per property followed by operational overhauls. Its portfolio spans golf, tennis, fitness, and dining assets, with clubs concentrated in the Sun Belt and coastal markets including Florida, California, and the Mid-Atlantic. Named holdings include TPC Michigan, The Club at Olde Stone in Kentucky, and White Manor Country Club in Pennsylvania. Concert owns the real estate — members do not — creating an aligned, long-term capital structure where the operator directly benefits from NOI growth. Backed by institutional limited partners including TowerArch Capital, the firm has scaled to a portfolio of more than 30 private clubs. Concert maintains a lean direct-operations team out of Lake Mary, Florida, with a satellite office in Newport Beach. In October 2023, the firm added St. Ives Country Club in Johns Creek, Georgia, to its portfolio, continuing a pace of 4–6 acquisitions per year (per public record). The model avoids third-party management contracts — every club is wholly owned and operated under the Concert brand. Concert's structural edge comes from operating as a permanent-hold vehicle rather than a fund-life-limited buyer. Where private equity typically exits in 5–7 years, Concert retains clubs indefinitely, earning credibility with member-voting boards who fear flip-and-strip buyers. That perpetual-ownership pitch consistently wins member votes in competitive situations where other bidders offer higher nominal prices but shorter hold periods.