Asset Manager

Updated:

Conviction Capital

Sarah Guo's Conviction Capital writes $1M–$25M seed and Series A checks for AI-native 'Software 3.0' companies from Menlo Park, London, and Burlingame.

Conviction Capital

Conviction Capital is a seed-stage enterprise tech fund investing in B2B sportstech, agtech, and cannabistech. The firm has made 42 investments, including a Series A investment in Latent on March 18, 2026. Conviction Capital has facilitated 5 portfolio exits, with RightHub exiting on May 15, 2025.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Menlo Park

Corporate office

Menlo Park, CA, United States

Additional offices

London, United Kingdom · Burlingame, CA, United States

Principals

Sarah Guo

Founder / General Partner

Mike Vernal

General Partner

Pranav Reddy

General Partner

Sector focus

AI/ML

Frequently asked questions

Who runs investment decisions at Conviction Capital?

General Partners Sarah Guo, Mike Vernal, and Pranav Reddy are the named investment decision-makers as listed on the firm's website. Guo founded the firm after serving as a general partner at Greylock, while Vernal and Reddy bring operator and investing backgrounds to the partnership.

How does Conviction source its deal flow?

Conviction sources heavily through its own community-building programs. It runs 'Embed,' a grant program for early-stage AI founders, 'Commit,' a fellowship for early-career AI builders, and 'Mixture of Experts,' a recruiting event series. These are paired with the firm's 'No Priors' podcast, which features AI researchers and builders, creating a funnel that captures founders before they formally raise.

Does Conviction participate in fund commitments or only direct deals?

Conviction only directs capital into companies via direct equity investments. The firm writes initial checks ranging from $1 million to $25 million as indicated on its website, and there is no public evidence of a fund-of-funds or LP commitment program for this vehicle.

What investment stages does Conviction typically target?

Conviction targets seed and Series A rounds. The firm states it likes to invest early and is often the first institutional investor in its portfolio companies, as described in its own published materials.

Which sectors does Conviction avoid?

Conviction focuses exclusively on AI-native companies it calls 'Software 3.0.' There is no evidence the firm invests in sectors outside the AI stack, such as traditional enterprise software, consumer packaged goods, or industrial technologies not significantly enabled by machine learning.

Is Conviction Capital structured as a single-family office or a venture firm?

Conviction is a venture firm, not a family office. It is structured as a traditional venture fund that raises external capital and deploys it into AI-native startups, with a general partner-led investment committee.

What is Conviction's known posture on co-investments alongside external GPs?

Conviction often leads or co-invests alongside other top-tier venture firms. For instance, it participates in rounds for companies like Harvey and Mistral, which are backed by Sequoia Capital and Lightspeed Venture Partners, respectively, indicating the firm is a collaborative but thesis-driven participant in syndicates.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

Need institutional-grade insight on asset managers?

Altss delivers:

Principals with verified direct contactsAllocation history by asset classOSINT-derived deal signals
Book a demo

Prefer a guided tour?

We’ll walk you through:

Interactive funding timelinesCustom mandate & allocation filters
Book a demo

More Menlo Park Asset Manager profiles