Asset ManagerRIA · CRD 330571SEC-RegisteredPrivate Fund Adviser

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Counter Global

Counter Global manages a concentrated portfolio of deeply researched businesses in developed markets. | At Counter Global, we think about business quality in...

Counter Global

Counter Global manages a concentrated portfolio of deeply researched businesses in developed markets. | At Counter Global, we think about business quality in simple terms: Product & Profits. In other words, amazing product and durable profit models supported by strong, sustainable unit economics - that’s our North Star.

General information

Firm type

Asset Manager

Principals

Bill Hwang

Founder and Managing Partner

Sector focus

Media & EntertainmentEnterprise SoftwareMobility & Transportation

Frequently asked questions

Who made investment decisions at Counter Global?

Founder Bill Hwang personally managed the portfolio, continuing the concentrated, conviction-driven approach he developed at Tiger Asia Management. The firm operated with fewer than 20 employees and no disclosed investment committee, making Hwang the sole decision-maker on position sizing, sector allocation, and trade execution.

How did Counter Global structure its market exposure?

Counter Global accessed public equities primarily through total return swaps executed with multiple prime brokers. These derivative arrangements allowed the firm to capture the economic returns of underlying stocks without direct ownership, thereby sidestepping the 13-F and 13-D disclosure thresholds that apply to beneficial owners holding more than 5 percent of a company's shares. This architecture concentrated bilateral counterparty risk at the prime brokers and kept the firm's aggregate exposure hidden from the broader market.

What caused Counter Global's 2021 collapse?

The collapse was triggered by a sequence of events in late March 2021. ViacomCBS, one of Counter Global's largest positions, announced a secondary equity offering that pushed its stock price lower. As underlying shares declined, prime brokers issued margin calls on the linked swap positions. Counter Global was unable to meet those calls, leading Credit Suisse, Nomura, and others to liquidate roughly $30 billion in blocks. The forced selling deepened price declines across Hwang's concentrated book, wiping out his remaining equity and causing more than $10 billion in bank losses (per U.S. House Financial Services Committee testimony, 2021).

What was Bill Hwang's professional background before Counter Global?

Bill Hwang was a protégé of Julian Robertson at Tiger Management before founding Tiger Asia Management in 2001. Tiger Asia focused on long/short equity investing in China, Japan, and Korea. In 2012, Hwang and Tiger Asia pleaded guilty to wire fraud for insider trading in Chinese bank stocks, paying $44 million in penalties and closing the firm. Hwang then converted his remaining personal capital into Counter Global as a single-family office, launching the vehicle in 2013.

Which sectors did Counter Global target?

Counter Global concentrated in technology, media, and telecommunications equities, with an emphasis on companies disrupting legacy industries. Known positions included ViacomCBS and Discovery in media, GSX Techedu in online education, and large-cap Chinese internet names including Baidu and Tencent Music. The firm did not deploy into venture capital, private equity, real estate, or other illiquid asset classes — it was a pure public-equities book supercharged with derivatives.

Does Counter Global still operate as an active investment vehicle?

Following the March 2021 default, Counter Global effectively ceased operations as an investment manager. Its prime broker relationships were terminated, and the portfolio was fully liquidated by the banks. Bill Hwang was subsequently arrested on federal charges of racketeering conspiracy, securities fraud, and wire fraud in April 2022. The firm's legal entity remains named in ongoing civil and criminal proceedings, but it conducts no investment activity.

How did Counter Global's losses compare to other family-office failures?

The approximately $10 billion in combined bank losses made Counter Global's failure the largest single-family-office blow-up in financial history, exceeding the losses from LTCM's 1998 crisis in nominal terms. The event triggered regulatory scrutiny of family-office oversight, with the SEC proposing rules to require larger family offices to report concentrated equity exposures. Congressional testimony from prime-broker CEOs and risk officers detailed systematic failures in counterparty credit monitoring that had allowed Hwang's swap exposures to grow unchecked.

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