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Creative Artists Agency
CAA is the talent and sports agency founded in 1975 representing A-list actors, athletes, and musicians; also advises brands on strategy.
Creative Artists Agency
Creative Artists Agency (CAA) was founded in 1975 by Michael Ovitz, Ron Meyer, William Haber, and Rowland Perkins. Ovitz built it into the dominant Hollywood talent agency before leaving in 1995; the current leadership team — Bryan Lourd, Kevin Huvane, and Richard Lovett — took over and have run the partnership since. TPG acquired a majority stake in 2010, then sold its stake to private equity firm TPG in 2014; in 2023, private equity firm TPG sold its remaining stake to Francois-Henri Pinault's Artemis. CAA's core business is representing talent — actors, directors, writers, musicians, and athletes — negotiating contracts, packaging films and TV shows, and brokering endorsement deals. The agency also operates a sports division representing NFL, NBA, MLB, and soccer players, a music touring division, and a brand consulting arm that advises corporations on marketing and partnerships. Known clients have included Tom Cruise, Steven Spielberg, Beyoncé, and LeBron James. The firm employs over 2,000 people across offices in Los Angeles (headquarters), New York, Nashville, London, Beijing, and Singapore. In 2014, TPG sold its majority stake to TPG in a deal valuing CAA at roughly $1.1 billion. In 2023, Artemis, the holding company of Francois-Henri Pinault, acquired a majority stake (per The Wall Street Journal, 2023). CAA's structural differentiator is its dual role as both talent representative and corporate strategic advisor — an unusual hybrid that gives it privileged access to celebrity relationships and entertainment industry intelligence.
General information
Firm type
other
Year founded
1975
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Additional offices
New York · Nashville · London · Beijing · Singapore
Principals
Bryan Lourd
Co-Chairman
Kevin Huvane
Co-Chairman
Richard Lovett
Co-Chairman
Sector focus
Frequently asked questions
Who runs investment decisions at CAA?
CAA is run by a partnership of co-chairmen Bryan Lourd, Kevin Huvane, and Richard Lovett. The agency is not structured as a family office, but as a talent and sports agency with a corporate advisory arm. Investment decisions within the agency's own balance sheet are managed by the partnership.
Does CAA operate as a talent agency only, or as an investment vehicle?
CAA is primarily a talent agency, representing actors, athletes, musicians, and other creative professionals. It also operates a brand consulting division that advises corporations on strategy and marketing. It is not a family office or investment fund, though it does invest its own capital in select businesses and projects.
What is the relationship between CAA and François-Henri Pinault's Artemis?
In 2023, Artemis, the holding company of François-Henri Pinault, acquired a majority stake in CAA from TPG. The deal valued CAA at roughly $7 billion (per The Wall Street Journal, 2023). Artemis is a family-owned group that also controls Gucci, Saint Laurent, and other luxury brands.
What sectors does CAA focus its corporate advisory work on?
CAA's brand consulting arm works across entertainment, sports, fashion, and consumer goods. It advises corporations on endorsement deals, marketing partnerships, and brand strategy, leveraging its network of celebrity and athlete talent.
How does CAA's talent network inform its advisory work?
CAA's advisory division draws on the agency's deep relationships with top-tier entertainers and athletes to help brands with sponsorships, licensing, and brand collaborations. This is a structural differentiator — few agencies combine representation with corporate strategy.
Where does CAA operate beyond its Los Angeles headquarters?
CAA has offices in New York, Nashville, London, Beijing, and Singapore. These offices serve its talent representation, sports, and brand consulting businesses globally.
Who were the founders of CAA, and when was it founded?
CAA was founded in 1975 by Michael Ovitz, Ron Meyer, William Haber, and Rowland Perkins. Ovitz led the agency through its formative years, expanding it into the dominant Hollywood talent agency of the 1980s and early 1990s.
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