Asset ManagerRIA · CRD 158397SEC-RegisteredPrivate Fund Adviser

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Crescent Real Estate LLC

Crescent Real Estate LLC is an SEC-registered investment adviser in Fort Worth, Texas, registered since 2012. The firm manages $5.1 billion in assets, with...

Crescent Real Estate LLC

Crescent Real Estate LLC is an SEC-registered investment adviser in Fort Worth, Texas, registered since 2012. The firm manages $5.1 billion in assets, with $3.9 billion managed on a discretionary basis. It has 113 employees and 34 investment advisers.

General information

Firm type

Asset Manager

Year founded

1987

AUM

$4.4 billion (per firm website, February 2025)

Location

Region

North America

Country

United States

City

Fort Worth

Corporate office

Fort Worth, TX, United States

Additional offices

Denver · Dallas

Principals

John Goff

Chairman

Richard Rainwater

Co-founder

Sector focus

Real EstateHospitalityMultifamilyOffice

Frequently asked questions

Who runs investment decisions at Crescent Real Estate?

John Goff, chairman, leads the firm. Goff co-founded Crescent in 1987 with Richard Rainwater and has directed its investment strategy since. The firm's team of over 100 real estate professionals executes across investment, development and operations (per firm website).

How does Crescent Real Estate source proprietary deal flow?

Crescent leverages its vertically integrated operating platform and longstanding relationships in South and Southwest growth markets. The team sources opportunities through direct relationships with developers, operators, and property owners, as well as through its GP Invitation Fund network of private clients (per firm website).

Is Crescent Real Estate structured as a family office or a real estate investment firm?

Crescent operates as a real estate investment advisor and operating company, not a family office. It manages capital for external investors through its GP Invitation Fund series, established in 2016. The firm is led by chairman John Goff, who also controls Goff Capital Partners (per firm website).

What investment stages does Crescent typically target?

Crescent focuses on acquiring and developing institutional-quality assets at an attractive basis. It targets dislocations in market cycles across office, multifamily and hospitality properties in U.S. growth markets. The firm is flexible on structure, including direct acquisitions, development, and re-development (per firm website).

Which sectors does Crescent explicitly avoid?

Crescent does not publicly disclose excluded sectors. Its stated focus is on hospitality, multifamily and office investments in South and Southwest U.S. growth markets. It does not appear to target industrial, retail or healthcare real estate (Altss research).

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