Asset Manager

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CROWDE

Crowde is a Jakarta-based company founded in 2016. It operates a crowd-investing platform that allows farmers to raise working capital from investors in...

CROWDE

Crowde is a Jakarta-based company founded in 2016. It operates a crowd-investing platform that allows farmers to raise working capital from investors in exchange for a profit-sharing scheme. The platform has secured total funding of $10 million.

General information

Firm type

Asset Manager

Year founded

2015

AUM

Undisclosed

Location

Region

Asia

Country

Indonesia

City

Jakarta

Corporate office

Jakarta, Indonesia

Principals

Yohanes Sugihtononugroho

CEO

Sector focus

AgriTech & FoodTechFinTech

Frequently asked questions

How does CROWDE source and underwrite its farmer borrowers?

CROWDE does not rely on traditional credit scores or land titles. Field officers visit farmers on a biweekly basis to assess crop health, input usage, and household cash flows. The firm uses a proprietary mobile app to collect this field data, feeding a scoring engine that determines loan eligibility and pricing. This ground-level underwriting allows CROWDE to lend to smallholders who are invisible to Indonesia's formal banking sector.

Is CROWDE a peer-to-peer lender or an operating agriculture company?

It is both. The group runs a lending platform where retail and institutional funders can finance specific farming cycles, and it also operates Pasar CROWDE, a produce-trading division that buys harvests from its network and sells them into wholesale markets. This dual structure means the firm acts as financier, extension agent, and commodity intermediary simultaneously, which is unusual among Indonesian fintech platforms.

What crops and regions does CROWDE cover?

The platform finances horticulture, rice, aquaculture, and poultry across at least four Indonesian provinces: West Java, Central Java, East Java, and Sumatra. Crop focus varies by season and market demand, but staple vegetables, chili, shallots, and farmed fish are recurring categories in its public portfolio examples.

How is CROWDE compensated on the loans it facilitates?

CROWDE earns a spread between the return paid to lenders on its marketplace and the effective rate charged to farmers, as well as margins captured on the produce it buys and resells through Pasar CROWDE. The firm has not publicly disclosed a standardized blended return, and lending terms vary by crop cycle length — typically three to six months for horticulture and six to eight months for rice.

Who are CROWDE's principal backers or institutional investors?

The firm has raised venture-capital funding, including a round co-led by Mandiri Capital and other Indonesian venture firms, but a complete cap table and valuation have not been publicly disclosed. These rounds funded technology development and geographic expansion rather than the loan book itself, which is partly crowd-funded and partly balance-sheet financed.

Does CROWDE manage money on behalf of a single family or operate as a multi-family office?

No. CROWDE is not a family office or wealth manager. It is a venture-backed operating company that originates and services agricultural loans and trades physical commodities, with no disclosed connection to a single-family wealth pool.

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