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Culture Amp
Culture Amp was founded in Melbourne in 2009 by Didier Elzinga, alongside CTO Jon Williams and CPO Rod Hamilton, originally emerging from a consulting...
Culture Amp
Culture Amp was founded in Melbourne in 2009 by Didier Elzinga, alongside CTO Jon Williams and CPO Rod Hamilton, originally emerging from a consulting background focused on turning organizational culture into a measurable advantage. Elzinga serves as CEO and the public face of the firm, which has since added offices in San Francisco, New York, London, Dublin, and Berlin. The company closed a $100 million Series F in July 2021 at a valuation exceeding $1.5 billion, led by Sequoia Capital China and TDM Growth Partners (per the firm, July 2021). The platform spans employee engagement, performance management, individual development, and people-science benchmarks, giving clients a unified view of the employee lifecycle. Over 6,500 organizations use Culture Amp's tools, including Slack, Etsy, the NBA, and PwC. The product aggregates de-identified survey data across its customer base, enabling statistical comparisons by industry, region, and company size. Culture Amp invests heavily in its People Science team, which researches behavioral drivers and publishes findings that inform the product roadmap. Its typical deployment cycle integrates self-service software with advisory support, targeting mid-market and enterprise organizations globally. With over 800 employees, the firm operates its North American hub from San Francisco alongside major satellite offices in New York and Chicago. The July 2021 funding round reportedly valued Culture Amp at $1.5 billion, reflecting the growth of the human capital management analytics market (per Bloomberg, July 2021). The firm also sponsors the annual Culture First conference, convening thousands of HR and people leaders. It actively publishes original research on engagement trends, creating a marketing flywheel that doubles as a talent-acquisition channel. The structural differentiator is a proprietary benchmark dataset covering millions of employee-survey responses across industries, which is hard to replicate without Culture Amp's installed base. The firm's research-led go-to-market and collective benchmarking model mean customers contribute data that improves the network, creating a defensive advantage beyond software feature parity.
General information
Firm type
Employee Experience Platform (SaaS)
Year founded
2009
AUM
Undisclosed
Location
Region
Oceania
Country
Australia
City
Melbourne
Corporate office
Melbourne, VIC, Australia
Additional offices
San Francisco, CA, United States · New York, NY, United States · London, United Kingdom · Dublin, Ireland · Berlin, Germany
Principals
Didier Elzinga
Chief Executive Officer
Jon Williams
Chief Technology Officer
Rod Hamilton
Chief Product Officer
Sector focus
Frequently asked questions
Who runs product and technology decisions at Culture Amp?
CEO Didier Elzinga sets the strategic vision, while CTO Jon Williams leads the engineering organization and CPO Rod Hamilton oversees the product roadmap. Elzinga remains the primary decision-maker on both capital allocation and corporate development.
What outside capital has Culture Amp raised, and from whom?
Culture Amp raised a $100 million Series F round in July 2021 at a $1.5 billion valuation, led by Sequoia Capital China and TDM Growth Partners. Earlier investors include Blackbird Ventures, Felicis Ventures, Sapphire Ventures, and Index Ventures. The company has not disclosed any subsequent primary funding rounds.
How does Culture Amp's benchmarking model work?
The platform aggregates de-identified survey responses across its customer base to create benchmarks by industry, region, and company size. Customers receive normative comparisons against these benchmarks in exchange for contributing their own data, creating a dataset of millions of responses that is difficult for competitors to replicate organically.
Does Culture Amp operate exclusively as a SaaS platform, or does it also offer advisory services?
Culture Amp is primarily a software-as-a-service platform with over 6,500 organizational clients, but it layers advisory capabilities through its People Science team and partnerships. The typical go-to-market pairs self-service tooling with light-touch consulting during implementation and major program design cycles, rather than operating as a traditional management consultancy.
Which companies are publicly known Culture Amp customers?
Publicly confirmed customers span industries and include McDonald's, Salesforce, Canva, Slack, Etsy, PwC, and the NBA. The firm also services Eurostar, KIND Snacks, and other brands that have participated in Culture Amp's case-study and conference content (per the firm's website, 2025).
What is Culture Amp's posture regarding an IPO?
Following its 2021 Series F round at a $1.5 billion valuation, Elzinga has publicly discussed preparing the company for public-market readiness, though no formal S-1 filing or exchange listing has been announced. The firm's expanding CFO suite of hires and US revenue growth point toward a potential ASX or NASDAQ listing as the logical path when market conditions align.
How many employees does Culture Amp have, and where are they located?
Culture Amp has over 800 employees globally, with its headquarters in Melbourne and major offices in San Francisco, New York, London, Dublin, and Berlin. The engineering organization is weighted toward the Australian headquarters, while sales and customer success are distributed across its North American and European hubs.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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