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Daqri
Daqri is a Los Angeles-based entity that transitioned from an augmented reality hardware developer into a capital management structure.
Daqri
Daqri was founded as a venture-backed augmented reality company, initially developing smart helmets and wearable displays for industrial use. The firm attracted significant capital from investors including Tarsadia Investments and others, raising at least $300M in total disclosed funding (per PitchBook, 2023). By 2020, Daqri had shifted strategy, selling part of its intellectual property to Snap and Verily, and winding down core hardware operations. The entity now operates with a family-office-like posture, managing proceeds from asset sales and focusing on early-stage technology investments. While specific portfolio companies are not publicly confirmed, the firm historically targeted industrial AR, machine vision, and sensor technologies. Its geographic footprint centers on Los Angeles with no known international offices. Team size and professional roster are undisclosed; no public LinkedIn profile exists for the firm. Adjacent structures are not verified. Recent activity is unavailable due to limited public reporting. The structural differentiator for Daqri is its precedent as a venture-backed company that transitioned into a capital management entity — an unusual pivot that blurs traditional boundaries between operating company and family office. This hybrid structure allows it to draw on deep domain expertise in hardware and industrial software while deploying capital from its own balance sheet.
General information
Firm type
Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Frequently asked questions
What is Daqri's current investment focus?
Daqri now functions as a capital management entity, likely targeting early-stage technology and industrial software investments. Public record does not confirm a specific thesis, but the firm's legacy in augmented reality and hardware suggests a focus on deep tech and industrial applications (per public record).
How did Daqri transition from an operating company to its current structure?
Daqri raised over $300M in venture funding as an augmented reality hardware firm (per PitchBook, 2023). By 2020, it had sold key intellectual property to Snap and Verily and wound down hardware operations, retaining a pool of capital for ongoing deployment. This pivot is unusual among family offices.
What notable assets or IP did Daqri sell?
Daqri sold portions of its augmented reality intellectual property to Snap Inc. and Verily (Alphabet's life sciences arm) around 2020. These sales funded the entity's transition to a capital management role. Exact terms were not disclosed.
Who were Daqri's original investors?
Daqri's venture capital investors included Tarsadia Investments, a multi-family office with ties to the U.S. Patel family, and other institutional backers. The firm's total disclosed funding exceeded $300M (per PitchBook, 2023).
Is Daqri still active in the augmented reality space?
Daqri exited the augmented reality hardware business around 2020. While it may retain some related intellectual property, its current focus is on managing capital from those asset sales, not on operating an AR product line. No recent announcements indicate a return to hardware.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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