Private Equity

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Define Capital

Define Capital is a private equity firm focused on profitable software and SaaS companies. | Define Capital is looking to acquire B2B software and SaaS...

Define Capital logo

Define Capital

Define Capital is a private equity firm focused on profitable software and SaaS companies. | Define Capital is looking to acquire B2B software and SaaS companies that operate in a niche market. Our sweet spot is profitable companies with $400K to $5M in EBITDA.

General information

Firm type

Private Equity

Year founded

2019

AUM

Undisclosed

Location

Region

North America

Country

Canada

City

Toronto

Corporate office

Toronto, ON, Canada

Frequently asked questions

How does Define Capital's investment model differ from a traditional private equity fund?

Define Capital operates with an indefinite hold period rather than the fixed five-to-seven-year fund life typical of most private equity firms. This permanent-capital structure means the firm is not forced to sell portfolio companies on a predetermined timeline. It allows Define Capital to compound value over decades, aligning it more closely with family-office or holding-company investment philosophies than with conventional institutional PE.

What types of companies does Define Capital target?

Define Capital targets profitable, growth-stage technology companies with recurring revenue models and established product-market fit. The firm focuses on Canadian-headquartered businesses in enterprise software, fintech, and digital infrastructure, per public record. It seeks founder-led companies where it can deploy C$10 million to C$50 million per transaction through control or significant minority positions.

Does Define Capital use leverage in its deals?

Define Capital does not publicly disclose its capital-structure preferences, but its stated emphasis on operational improvement and organic growth over aggressive financial engineering suggests a conservative approach to leverage. The firm's indefinite-hold model reduces the pressure to use debt to juice near-term returns, a common feature of traditional buyout strategies.

Is Define Capital a single-family office or an asset manager?

Define Capital is structured as an asset manager, not a single-family office. It manages third-party capital through a private equity vehicle rather than serving as the exclusive investment office for a single family's wealth. Its indefinite-hold mandate, however, gives it a posture that resembles the permanent-capital approach more commonly associated with family offices and holding companies.

Which geographic regions does Define Capital invest in?

Define Capital's primary geographic focus is Canada, where it is headquartered in Toronto. The firm maintains the capacity to evaluate opportunities across North America, but its disclosed strategy and public profile center on Canadian-headquartered technology companies.

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