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Density Inc.
Density Inc. is a venture-backed technology firm that builds privacy-first people-counting sensors for commercial real estate, founded in 2014 by Andrew...
Density Inc.
Density Inc. was founded in 2014 by Andrew Farah, who previously worked at the Obama administration's Presidential Innovation Fellows program. The company is headquartered in San Francisco, California, and develops hardware and software solutions for measuring pedestrian traffic. Its sensors are installed in building entrances, retail stores, and office lobbies, providing anonymous occupancy counts. The company's primary offering is a ceiling-mounted sensor that uses infrared and computer vision to count people without recording video or identifiable data. Density has deployed these sensors in thousands of locations across the United States and internationally, including in buildings owned by major real estate investment trusts and Fortune 500 corporations. The firm has raised over $140 million in venture capital from investors including Kleiner Perkins, Founders Fund, and 01 Advisors, as disclosed in regulatory filings and press releases. Density employs a team of engineers and data scientists focused on continuous product development. It maintains a partnership with Cisco Systems to integrate occupancy data into building management systems. In March 2025, the company announced a partnership with JLL to provide occupancy analytics tools for commercial real estate clients (per JLL press release, March 2025). The company's structural differentiator is its proprietary sensor hardware combined with a software platform that respects privacy by design — no images or personal data are ever captured. This privacy-first approach allows Density to operate in sensitive environments like corporate headquarters and government buildings where traditional cameras are restricted.
General information
Firm type
other
Year founded
2014
AUM
Undisclosed
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Andrew Farah
CEO & Co-Founder
Sector focus
Frequently asked questions
How does Density's sensor technology ensure privacy?
Density's sensors use infrared and computer vision to count people without recording any video, images, or identifiable personal data. The device processes all data on-device and only transmits anonymized counts, making it compliant with privacy regulations and suitable for sensitive environments like corporate offices and government buildings (per the firm's official communications).
Who are Density's primary competitors?
Density competes with other occupancy-sensing firms such as VergeSense, which uses similar sensor technology, and cloud-based analytics platforms like Envoy and Openpath. It also competes with traditional building management systems from Johnson Controls and Honeywell that incorporate occupancy tracking. However, Density's privacy-first hardware differentiates it in the market.
What venture capital backing has Density received?
Density has raised over $140 million in venture capital, with investors including Kleiner Perkins, Founders Fund, and 01 Advisors. A Series C round in 2021 brought in additional capital from 01 Advisors, with participation from existing investors (per SEC filings and press reports).
Which industries are Density's primary customers?
Density serves commercial real estate landlords, property managers, workplace teams, retail operators, and corporate facilities managers. Its sensors are installed in office towers, shopping malls, airports, and college campuses. The company has piloted its technology with companies such as Microsoft and WeWork (per public records and industry reports).
Does Density operate internationally?
Yes, Density has deployments in both the United States and internationally. The company's sensors have been installed in buildings in Europe, Asia, and the Middle East, though its primary market remains North America. The partnership with JLL, which has a global presence, is expected to accelerate international expansion (per JLL press release, March 2025).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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