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Devise
Devise is one of Sweden's few Gothenburg-based capital advisors. Since 2006 Devise has advised companies, entrepreneurs, high-net-worth private individuals,...
Overview
Devise is one of Sweden's few Gothenburg-based capital advisors. Since 2006 Devise has advised companies, entrepreneurs, high-net-worth private individuals, smaller institutions and foundations. They are pure advisors without their own financial products and base advice on each customer's unique circumstances, needs and wishes. They offer investment advice, portfolio management and insurance advice, including access to private placements and unlisted companies.
General information
Firm type
Private Equity
Year founded
2006
Location
Region
Latin America
Country
Brazil
City
Rio de Janeiro
Corporate office
Rio de Janeiro, Brazil
Principals
Robert Samuelsson
VD och Partner
Joacim Samuelsson
Rådgivare
Sven-Erik Eirevik
Rådgivare
Per Angerstig
finansiell rådgivare
Robert Claesson
Partner, Sports & Entertainment
Monica Sevler
Administration
Jenny Andersson
ekonomi och redovisning
Fredrik Nilsson
Compliance Officer
Frequently asked questions
What investment stages does Devise target?
Devise concentrates exclusively on early-stage private equity, specifically seed and startup rounds. The firm deploys capital at the earliest institutional entry points in a company's lifecycle, targeting pre-revenue through early commercialization phases. This stage focus places Devise before later-stage venture growth or buyout capital, filling a critical capital gap in Brazil's venture continuum.
Does Devise participate in fund commitments or only direct deals?
Based on its description as an early-stage private equity firm making seed and startup investments, Devise operates through direct equity transactions rather than a fund-of-funds or LP commitment model. The firm's entire investment thesis is built around identifying and backing individual companies at formation and early growth, not allocating to other fund managers.
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