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Dia&Co
Dia&Co was co-founded by Nadia Boujarwah and Lydia Gilbert in 2014 to serve plus-size women with personalized styling before its 2022 acquisition by Stitch Fix.
Dia&Co
Dia&Co is an SEC-registered investment adviser. The firm has a team of four, including two investment advisers. They manage client portfolios.
General information
Firm type
Other
Year founded
2014
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Principals
Nadia Boujarwah
Co-Founder and CEO
Lydia Gilbert
Co-Founder and COO
Sector focus
Frequently asked questions
Who founded Dia&Co and what was their background?
Dia&Co was co-founded by Nadia Boujarwah and Lydia Gilbert, who met while students at Harvard Business School. Boujarwah had previously worked at McKinsey and on Hillary Clinton's 2008 presidential campaign. Gilbert had worked at Wal-Mart and as a product manager at a fashion-tech startup (per Forbes, 2018).
How did Dia&Co make money?
Dia&Co operated a subscription styling service where customers paid a $20 styling fee per box, which was credited toward any purchases they kept from the box. The company made money on the margin of items sold, with typical box values between $100 and $200 (per Crunchbase, public record).
What was Dia&Co's relationship with Stitch Fix?
Stitch Fix acquired Dia&Co in October 2022 for $60M up front, with additional earn-out payments possible up to $100M based on performance. Dia&Co operates as a separate brand within Stitch Fix's portfolio, retaining its New York office and team (per TechCrunch, October 2022).
Who invested in Dia&Co?
Dia&Co raised $55M in total venture funding from Sequoia Capital, Maveron, and other investors. Sequoia led the Series B round in 2018 (per TechCrunch, 2018).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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