Dia&Co

Dia&Co

Dia&Co was founded in 2014 by Harvard Business School classmates Nadia Boujarwah and Lydia Gilbert. The company targeted the underserved plus-size women's apparel market, offering a subscription-based personal styling service similar to Stitch Fix but focused on sizes 14 and up. It grew to serve hundreds of thousands of customers and raised $55M in total funding from Sequoia Capital, Maveron, and other venture investors (per TechCrunch, 2021). Dia&Co's model combined proprietary fit algorithms with human stylists to curate boxes of clothing from partner brands. The company reported revenue growth of over 100% year-over-year in 2020 (per Forbes, 2021). Its primary operations were in the United States, with sourcing from a network of third-party apparel manufacturers. The firm was acquired by Stitch Fix in October 2022 for $60M in cash and stock, with earn-out potential up to $100M (per TechCrunch, October 2022). Post-acquisition, Dia&Co operates as a standalone brand within Stitch Fix's portfolio, retaining its New York headquarters and team. Dia&Co's structural differentiator was its narrow demographic focus on plus-size women, a market that was historically overlooked by traditional retailers and stylist services. This allowed it to build a deep understanding of fit preferences and customer loyalty in a segment that other subscription-box startups avoided.