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Diego Berdakin
Diego Berdakin operates a single-family office based in Beverly Hills, deploying capital generated from his exit as co-founder of BeachMint, the...
Diego Berdakin
Diego Berdakin operates a single-family office based in Beverly Hills, deploying capital generated from his exit as co-founder of BeachMint, the venture-backed e-commerce studio that launched direct-to-consumer brands with celebrity partners including Justin Timberlake and Kate Bosworth. Rather than building an institutional multi-family office or fund structure, Berdakin invests directly from his own balance sheet — a model that allows rapid decision-making and conviction-led check sizes typical of an operator-turned-investor. The office targets pre-seed and seed-stage companies across North America, with a primary emphasis on consumer technology, digital health, sports and wellness, media and entertainment, and luxury. Investment types include direct co-investments, SPVs, and startup equity. Berdakin's sourcing advantage stems from his network within the Los Angeles consumer tech ecosystem and his experience scaling a venture-backed marketplace. Known portfolio exposures, while largely private, reflect his brand-building background: he focuses on founders who prioritize distribution, celebrity-endorsement flywheels, and product-market fit in consumer-facing categories. The firm operates without a disclosed professional headcount beyond Berdakin as principal. While AUM is not publicly reported, the structure — a personal family office without external limited partners — suggests deployment capacity is tied directly to Berdakin's personal liquidity. He maintains no known philanthropic foundation or adjacent club-structured co-investment vehicle. The office's low public profile and lack of a dedicated website reinforce a posture of opportunistic, relationship-driven investing rather than institutional capital aggregation. What structurally differentiates Berdakin's office from other Los Angeles family offices is its operator lineage. Where many single-family offices managing entertainment wealth default to wealth preservation or passive fund commitments, Berdakin remains an active early-stage investor making direct bets. This founder-to-founder alignment — deploying personal capital at the earliest stages without a formal fund structure or external LPs — allows for idiosyncratic position sizing and a degree of patience uncommon in seed-stage institutional vehicles.
General information
Firm type
Single Family Office
Year founded
—
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Beverly Hills
Corporate office
Beverly Hills, CA, United States
Principals
Diego Berdakin
Principal
Sector focus
Frequently asked questions
Who runs investment decisions at Diego Berdakin's family office?
Diego Berdakin serves as the principal and sole investment decision-maker. The office does not publicly list additional investment professionals, consistent with a single-family office structure where the founder deploys personal capital directly. Berdakin's investment judgment is shaped by his operational experience co-founding BeachMint, a venture-backed e-commerce platform that incubated celebrity-branded direct-to-consumer lines.
Where does the underlying wealth come from?
The wealth originated from Berdakin's exit as co-founder of BeachMint, a Santa Monica-based e-commerce studio backed by NEA, Trinity Ventures, and others. BeachMint launched vertically integrated direct-to-consumer brands in partnership with entertainment figures, including JewelMint with Kate Bosworth and a home goods line with Justin Timberlake. The company represented an early wave of influencer-driven commerce before that category was widely institutionalized.
How does Berdakin source proprietary deal flow?
Berdakin sources deals primarily through his personal network within the Los Angeles consumer technology and venture ecosystem, built during his BeachMint operating years. As a former founder who scaled a venture-backed company, he accesses opportunities through peer-founder referrals, co-investor relationships, and the broader LA angel and seed-stage community. The office does not publicly maintain a dedicated website or inbound submission process, reinforcing a relationship-driven sourcing model.
Is Berdakin structured as a single family office or does it operate more like a venture firm?
It is a single-family office deploying personal capital, not a venture firm with external limited partners. Berdakin invests directly from his own balance sheet rather than raising institutional funds. This structure gives him discretion over check sizes, hold periods, and decision velocity that differs from a standard venture fund, where GPs must answer to LPs and operate within a defined fund lifecycle.
Does Berdakin participate in fund commitments or only direct deals?
Confirmed investment types include direct co-investments, SPVs, and startup equity, with no public record of fund commitments. This suggests a preference for direct exposure to individual companies rather than allocations to external venture fund managers, consistent with an operator who relies on his own sourcing and underwriting rather than delegating to GP relationships.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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