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DISQO
Alex Ringel and Arash Saffarnia launched DISQO in 2015 from Glendale, California.
DISQO
Alex Ringel and Arash Saffarnia launched DISQO in 2015 from Glendale, California. The firm was built to address declining response rates and bias in traditional survey research by aggregating passively observed consumer behavior — web browsing, TV viewing, purchase transactions — through opt-in panels and SDK partnerships. Wealth origin for the co-founders is not publicly disclosed. DISQO's platform serves three primary asset classes in the ad-tech and market research ecosystem: brand lift measurement, audience segmentation, and consumer journey analytics. Its client base includes major research agencies (e.g., Kantar, Ipsos) and digital advertising platforms that use its data to validate campaign effectiveness. The firm holds strong relationships with data partners such as retail point-of-sale networks and streaming services, though specific portfolio companies are not named publicly. Geographically, DISQO focuses on the United States and has a growing presence in Europe and Asia-Pacific. The company employs approximately 300 people across offices in Glendale, San Francisco, and New York City. In 2024, DISQO was recognized in Deloitte's Technology Fast 500, reflecting a multi-year revenue growth of over 100% (per Deloitte, 2024). The firm is venture-backed, with disclosed funding rounds totaling $81 million from investors including Volition Capital, TVC Capital, and MassMutual Ventures (per Crunchbase, 2023). DISQO does not operate a philanthropic foundation or an investment vehicle beyond its core business. DISQO's structural differentiator is its focus on passive, deterministic consumer data at scale — a model that sidesteps the sampling bias and latency of traditional panel surveys. By integrating directly into consumer-facing apps and browser extensions, the firm offers real-time behavioral signals that are both large and privacy-compliant under frameworks like GDPR and CCPA. This architecture positions DISQO as an infrastructure layer in the market research value chain rather than a typical software vendor.
General information
Firm type
other
Year founded
2015
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Glendale
Corporate office
Glendale, CA, United States
Additional offices
San Francisco, CA, United States · New York, NY, United States
Principals
Alex Ringel
CEO & Co-Founder
Arash Saffarnia
CTO & Co-Founder
Sector focus
Frequently asked questions
Who runs investment decisions at DISQO?
DISQO does not operate as an investment firm. The company is led by CEO Alex Ringel and CTO Arash Saffarnia, with strategic decisions made by the executive team and board. Investment in the company comes from venture capital firms including Volition Capital, TVC Capital, and MassMutual Ventures (per Crunchbase, 2023).
Is DISQO a family office or an operating company?
DISQO is an operating company — specifically a software and data platform serving the ad-tech and market research industries. It is not structured as a single family office, multi-family office, or investment vehicle. The firm has no disclosed AUM or investment portfolio.
How does DISQO source its data?
DISQO sources consumer behavioral data through opt-in panels, SDK integrations with mobile apps and browser extensions, and partnerships with retailers and streaming services. The data is passively collected and deterministic, meaning it ties directly to individuals who have consented, rather than inferred from aggregated statistics (per the firm's website).
What sectors does DISQO serve?
DISQO primarily services the market research, advertising, and media sectors. Its clients include brand marketers, ad agencies, publishers, and data aggregators who need high-quality behavioral signals for campaign measurement, audience targeting, and consumer insights.
Does DISQO have any philanthropic or charitable structures?
DISQO has not publicly disclosed any formal philanthropic foundation or charitable arm. The company's public communications focus on its commercial data platform and privacy compliance.
What is DISQO's known posture on privacy regulation?
DISQO operates under a privacy-first model, complying with GDPR, CCPA, and other frameworks. The firm's platform is designed around explicit consumer consent and deterministic data collection, and it does not sell personally identifiable information. This posture is a competitive differentiator in an industry facing increasing regulatory scrutiny.
Who are DISQO's primary competitors?
DISQO competes with traditional survey providers like Nielsen and Kantar, as well as newer data platform companies such as Lucid (now Cint), Dynata, and dataLake. Its comparative advantage lies in passive, real-time behavioral data versus active survey responses.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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