Diverzify+

Diverzify+

Diverzify+ launched in 2017 through the merger of seven legacy commercial flooring contractors under CEO Jordan Zmijewski, backed by private equity sponsor AEA Investors. The founding thesis was simple but capital-intensive: the national commercial flooring market remained highly fragmented, and a well-capitalized consolidator could offer general contractors and facility managers consistent service quality across every major US market. The firm deploys capital primarily through acquisitions of regional installation and service businesses, preserving their local brand equity while layering on centralized estimating, safety protocols, and national account management. Its service layers span carpet and resilient flooring installation, polished concrete, epoxy coatings, stone and tile, and comprehensive facility maintenance — making it a multi-trade surface solutions provider rather than a single-trade subcontractor. Geographic coverage stretches from the Pacific Northwest to the Southeast, with particularly dense footprints in the Midwest, Texas, and the Mid-Atlantic. Post-integration purchasing power with major mills such as Shaw, Mohawk, and Tarkett is a core sourcing advantage. Since inception, the platform has absorbed at least 15 distinct operating companies, including ISG (Minnesota), Master Craft Floors (Michigan), RD Weis (New York), and Collaborative Turnkey Solutions (national healthcare focus). Employment has scaled into the thousands, though precise headcount remains private. The AEA Investors backing — AEA typically writes equity checks from $50 million to $500 million — anchors the capital stack, suggesting meaningful institutional conviction behind the roll-up. In 2022, the firm unified its brand architecture under the "Diverzify+" umbrella while retaining operating company names at the local level. Structurally, Diverzify+ functions as a portfolio company within a traditional private equity framework, distinguishing it from the smaller family-owned installers the platform competes against and absorbing. AEA's eventual exit strategy — likely a sale to a larger strategic buyer or a secondary buyout — will serve as the governance catalyst.