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Docupace
Docupace is a asset manager based in Holmdel, founded 2002; the Altss profile covers its classification, headquarters, registration, AUM band, and key contacts...
Docupace
Streamlined financial operation solutions with back office automation for financial services—secure, scalable, and built for advisors.
General information
Firm type
Asset Manager
Year founded
2002
Location
Region
North America
Country
United States
City
Holmdel
Corporate office
101 Crawfords Corner Road Suite 1324, Holmdel, NJ 07733, United States
Additional offices
West Des Moines, IA
Principals
Brian Filanowski
Chief Executive Officer
Michael Pinsker
Founder, President, and Board Member
Mike Conlon
Chief Revenue Officer
Jon Ewing
Chief Marketing Officer
Rich Stanek
Chief Financial Officer
Liz Pavlik
Chief Product Officer
Scott Willette
Chief Technology Officer
Mike Zebrowski
Chief Operating Officer
Shannon Marshburn
Executive Vice President, Delivery
Richard Thoeny
Executive Vice President, Product & Strategy
Chris Tranchina
Executive Vice President, Support
Mary Nelson
Chief Client Officer
Christina Cavalli
Vice President, Chief Human Resource Officer
Judie
Vice President of Operations
Ryan George
Chief of Staff
Sector focus
Frequently asked questions
Who runs investment decisions at Docupace?
Docupace is a technology company, not an investment firm. It does not manage capital or make investment decisions. The company is led by CEO Brian Filanowski, who joined in February 2026, with strategy input from Founder and President Michael Pinsker. Product and engineering direction is shared across a senior leadership team that includes CPO Liz Pavlik, CTO Scott Willette, and COO Mike Zebrowski.
How does Docupace generate revenue?
Docupace operates as a SaaS business, selling subscriptions to its cloud-based workflow and document management platform. Its revenue model is based on recurring license fees, implementation services, and support contracts. The company does not publicly disclose pricing tiers or contract values.
What problem does Docupace solve for wealth management firms?
The platform automates the manual, paper-heavy processes that slow down account opening, client onboarding, and compliance documentation for broker-dealers and RIAs. By digitizing these workflows, Docupace aims to reduce processing errors, speed up time-to-revenue from new accounts, and create an auditable digital trail that simplifies regulatory exams.
How does Docupace integrate with other wealthtech tools?
Docupace maintains a self-service integration marketplace that offers bi-directional connections to major wealthtech applications. This hub allows firms to connect core systems — such as CRM, portfolio management, and reporting tools — without heavy reliance on Docupace's support team. The company's recent acquisitions of PreciseFP and Hubly are being woven into this fabric to extend data collection and task-management capabilities.
What is Docupace's relationship with PreciseFP and Hubly?
Docupace acquired both PreciseFP and Hubly as part of its strategy to cover more of the advisor workflow. PreciseFP automates client data collection and form population, while Hubly adds workflow and task-management capabilities. Together they extend Docupace's reach beyond back-office processing into the advisory and planning stages that precede account opening.
Is Docupace a public company?
No. Docupace is a privately held company. It has completed several financing transactions and a management buyout over its history, but it does not file public financial statements and does not disclose its capitalization table or current ownership structure on its website.
Which types of financial firms does Docupace serve?
Docupace targets the wealth management segment of the financial services industry. Its primary users are broker-dealers, registered investment advisors, and the administrative and compliance teams that support them. The company's marketing does not emphasize bank trust departments, insurance general agencies, or large institutional asset managers as core customers.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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