Asset Manager

Updated:

Docupace

Docupace, founded in 2002 by Michael Pinsker, provides cloud-based back-office automation for broker-dealers and RIAs from Holmdel, New Jersey.

Docupace

Docupace was founded in 2002 by Michael Pinsker, a software architect who earlier built enterprise imaging and workflow systems for Datamax Technologies, Unisys, and Paramount Pictures. Pinsker led the company from launch through its first two decades, completing several financing transactions and a management buyout before transitioning to the role of Founder and President in 2020. The firm is headquartered in Holmdel, New Jersey, with an additional office in West Des Moines, Iowa. The company provides a cloud-based platform that automates account onboarding, document management, compliance workflows, and data integration for wealth management firms. Its product suite spans new-account opening, books-and-records management, commission processing, and a configurable integration hub that connects to third-party wealthtech tools. Docupace's recent acquisitions expanded its footprint: PreciseFP, an automated client-data gathering tool, and Hubly, a workflow productivity application, now sit alongside the core Docupace platform. The firm reports that its platform can cut processing times by 85%, reduce errors by 75%, and triple advisor efficiency. In February 2026, Brian Filanowski joined as CEO, bringing two decades of fintech leadership from Dun & Bradstreet, Fitch Group, Bloomberg, and Refinitiv. Filanowski's mandate centers on unifying Docupace's AI-powered back-office and compliance solutions to accelerate customer time-to-value. The executive bench includes Chief Revenue Officer Mike Conlon (previously at Dun & Bradstreet for nearly 20 years), CFO Rich Stanek, who has led finance transformations across multiple PE-backed companies, and COO Mike Zebrowski, former COO of eMoney Advisor. The firm also operates a client-services division under Chief Client Officer Mary Nelson and a delivery organization led by EVP Shannon Marshburn, who scaled implementation services at Alkami Technology. Docupace's structural distinction lies in its full-stack approach to the wealth management back office. Rather than targeting a single pain point, the platform chains together document capture, workflow automation, compliance checks, and integration management under one vendor roof. That architectural decision ties a firm's core operational data — client records, account-approval pipelines, audit trails — into Docupace's system, creating a switching-cost moat. The company's 2025 acquisition of Hubly and PreciseFP signals an intent to extend upstream into the planning and data-collection phases that precede account opening, positioning Docupace as an operational layer that spans the entire client lifecycle.

General information

Firm type

Asset Manager

Year founded

2002

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Holmdel

Corporate office

101 Crawfords Corner Road Suite 1324, Holmdel, NJ 07733, United States

Additional offices

West Des Moines, IA

Principals

Brian Filanowski

Chief Executive Officer

Michael Pinsker

Founder, President, and Board Member

Mike Conlon

Chief Revenue Officer

Jon Ewing

Chief Marketing Officer

Rich Stanek

Chief Financial Officer

Liz Pavlik

Chief Product Officer

Scott Willette

Chief Technology Officer

Mike Zebrowski

Chief Operating Officer

Shannon Marshburn

Executive Vice President, Delivery

Richard Thoeny

Executive Vice President, Product & Strategy

Chris Tranchina

Executive Vice President, Support

Mary Nelson

Chief Client Officer

Christina Cavalli

Vice President, Chief Human Resource Officer

Judie

Vice President of Operations

Ryan George

Chief of Staff

Sector focus

Enterprise Software

Frequently asked questions

Who runs investment decisions at Docupace?

Docupace is a technology company, not an investment firm. It does not manage capital or make investment decisions. The company is led by CEO Brian Filanowski, who joined in February 2026, with strategy input from Founder and President Michael Pinsker. Product and engineering direction is shared across a senior leadership team that includes CPO Liz Pavlik, CTO Scott Willette, and COO Mike Zebrowski.

How does Docupace generate revenue?

Docupace operates as a SaaS business, selling subscriptions to its cloud-based workflow and document management platform. Its revenue model is based on recurring license fees, implementation services, and support contracts. The company does not publicly disclose pricing tiers or contract values.

What problem does Docupace solve for wealth management firms?

The platform automates the manual, paper-heavy processes that slow down account opening, client onboarding, and compliance documentation for broker-dealers and RIAs. By digitizing these workflows, Docupace aims to reduce processing errors, speed up time-to-revenue from new accounts, and create an auditable digital trail that simplifies regulatory exams.

How does Docupace integrate with other wealthtech tools?

Docupace maintains a self-service integration marketplace that offers bi-directional connections to major wealthtech applications. This hub allows firms to connect core systems — such as CRM, portfolio management, and reporting tools — without heavy reliance on Docupace's support team. The company's recent acquisitions of PreciseFP and Hubly are being woven into this fabric to extend data collection and task-management capabilities.

What is Docupace's relationship with PreciseFP and Hubly?

Docupace acquired both PreciseFP and Hubly as part of its strategy to cover more of the advisor workflow. PreciseFP automates client data collection and form population, while Hubly adds workflow and task-management capabilities. Together they extend Docupace's reach beyond back-office processing into the advisory and planning stages that precede account opening.

Is Docupace a public company?

No. Docupace is a privately held company. It has completed several financing transactions and a management buyout over its history, but it does not file public financial statements and does not disclose its capitalization table or current ownership structure on its website.

Which types of financial firms does Docupace serve?

Docupace targets the wealth management segment of the financial services industry. Its primary users are broker-dealers, registered investment advisors, and the administrative and compliance teams that support them. The company's marketing does not emphasize bank trust departments, insurance general agencies, or large institutional asset managers as core customers.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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