Double Bay Management & Planning

Double Bay Management & Planning

Double Bay Management & Planning was established in 1998 and operates from San Francisco as a registered investment advisor. Led by Keir — a CFA charterholder and CFP professional — the firm remains a solo-practitioner or boutique operation serving individuals, high-net-worth clients, and small companies with a single-minded focus on cost efficiency. The firm's strategy rejects active management entirely. It builds portfolios using only extremely low-cost, pure no-load passive investments and concentrates its fund-selection efforts on Dimensional Fund Advisors — a fund complex it selects because DFA overweights true value and micro-cap stocks based on statistically meaningful probability of long-term outperformance. The practice covers investment management, financial planning, and small-business retirement plans, including 401(k) design. Geographic focus is domestic, centered on San Francisco and US-based clients. The advisory is structured as a lean, independent fee-only shop at 50 California Street. Keir's professional affiliations include the American Society of Pension Actuaries, the Security Analysts of San Francisco, and the Financial Planning Association. The firm acts as a fiduciary planner and asset manager, not a multi-family office or institutional allocator — adjacent vehicles such as philanthropic foundations or club memberships are not disclosed. Structurally, Double Bay diverges from most RIAs by operating as a philosophical pure-play. Its entire investment thesis is built on the efficient-market hypothesis applied through a single fund family, rejecting the multi-manager, alternatives-inclusive models that dominate Bay Area wealth management. The firm's independence is its governance — no external capital, no proprietary products, no commission-based revenue.