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DoubleVerify
DoubleVerify provides a Media Effectiveness Platform. The platform applies measurement data and AI optimization to improve campaign effectiveness for...
DoubleVerify
DoubleVerify provides a Media Effectiveness Platform. The platform applies measurement data and AI optimization to improve campaign effectiveness for advertisers across digital media. It measures over 8.3 trillion media transactions per year, analyzing content and identifying fraud at scale across open web, commerce media networks, CTV and social media.
General information
Firm type
Asset Manager
Year founded
2008
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Principals
Mark Zagorski
Chief Executive Officer
Sector focus
Frequently asked questions
Who runs DoubleVerify and how long have they been in place?
Mark Zagorski has been CEO since August 2020. He joined DoubleVerify after serving as CEO of Telaria, a connected-TV ad platform, and previously led eXelate, a data-management firm sold to Nielsen. His tenure has coincided with DoubleVerify's expansion from fraud verification into a full media-effectiveness platform.
How does DoubleVerify make money?
DoubleVerify charges advertisers a fee based on the volume of media impressions it measures. As a public company (NYSE: DV), it reports substantially all revenue through enterprise contracts with brands, agencies, and platforms that need independent verification of viewability, fraud, and brand suitability across digital channels.
What channels does DoubleVerify's platform cover?
Coverage spans the open web, social media platforms, commerce media networks, and connected TV. The firm cites specific integrations with TikTok, where advertisers use its tools to validate campaign effectiveness, and with publishers like Newsweek, which deploys DoubleVerify's publisher suite to improve inventory quality and reporting.
Is DoubleVerify a technology company or a media company?
DoubleVerify is a technology company built on a media-measurement software platform. It does not own or sell media inventory. Its AI-driven software analyzes content and identifies fraud at the point of impression, then enables automated bidding adjustments — a model closer to enterprise SaaS than to an agency or ad network.
How large is DoubleVerify's headcount and what is its scale?
The firm employs more than 1,000 people as of early 2025. It measures over 8.3 trillion media transactions per year across the open web, social media, commerce media networks, and CTV — a volume that makes it one of the largest independent measurement platforms in digital advertising.
What is DV Rockerbox and how does it fit into the product suite?
DV Rockerbox is DoubleVerify's attribution and measurement system, acquired through the purchase of Rockerbox in 2024. It combines multi-touch attribution, media-mix modeling, and incrementality testing to help advertisers understand how their spending across channels contributes to outcomes, rather than relying on any single attribution methodology.
Who are DoubleVerify's main competitors?
The primary competitor is Integral Ad Science (IAS), another independent verification platform. Oracle Moat previously competed in this space but ceased operations in September 2024 (per Oracle, 2024). Walled-garden measurement tools from Google, Meta, and Amazon offer some overlapping functionality, but DoubleVerify positions itself as a neutral, cross-platform alternative.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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