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Dribbble Holdings Ltd.

Dribbble Holdings operates the Dribbble design marketplace and community, founded in 2009.

Dribbble Holdings Ltd.

Dribbble was founded in 2009 by Dan Cederholm and Rich Thornett as an invite-only community for designers to share work and receive feedback. The site quickly gained traction in the design world, evolving from a show-and-tell platform into a hiring marketplace. The firm's core business shifted from an ad-based model to revenue-sharing in 2024 with the launch of the Dribbble Marketplace. Designers can now sell work, land clients, and access contracts through the platform. The marketplace replaces the earlier reliance on job-board listings and banner ads. Primary revenue now comes from transaction fees on design projects and premium subscriptions for designers and agencies. Dribbble operates as a fully remote company with headquarters in Victoria, Canada. It reported being 100% remote from its founding. The firm has not disclosed headcount or AUM; by design it is not an asset manager — Dribbble Holdings serves as the operating company behind the platform. No philanthropic foundation or investment vehicle has been disclosed. Unlike standard asset managers, Dribbble Holdings is the corporate entity behind a two-sided marketplace for creative talent. Its economic value derives from network effects in the design community, not from capital deployment. The structure is that of a platform company, not an investment office.

General information

Firm type

other

Year founded

2009

AUM

Undisclosed

Location

Region

North America

Country

Canada

City

Victoria

Corporate office

Victoria, BC, Canada

Sector focus

Media & EntertainmentEnterprise Software

Frequently asked questions

Who founded Dribbble?

Dribbble was founded in 2009 by Dan Cederholm and Rich Thornett as an invite-only design community (per company history, 2025).

How does Dribbble make money?

Dribbble shifted to a revenue-sharing model in 2024. Its primary revenue sources are transaction fees from the Marketplace, premium subscriptions for designers and agencies, and job postings (per company website, 2025).

Is Dribbble structured as a family office?

No. Dribbble Holdings is the operating company that owns and runs the Dribbble platform. It has no disclosed AUM or investment arm.

What changed in Dribbble's business model in 2024?

In July 2025, Dribbble launched the Marketplace, moving from an ad-supported model to one based on revenue-sharing. Designers can sell digital assets and services on the platform (per company website, 2025).

Does Dribbble have external investors?

Dribbble's ownership structure is not publicly disclosed. There is no public record of venture capital funding or institutional ownership.

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