Driven Investments

Day-to-day investment management sits with the co-founders, Cole Weir and Aaron Pugh, and partner Christian Williams — all titled Investment Advisors. The firm’s website presents a team of ten, including additional advisors Brigham Ballard, Jack Holmes, Brock Payne, and Tom Tuohy. No separate CIO or investment committee is disclosed.

As a registered investment adviser, Driven charges advisory fees based on assets under management inside the SDBA and other managed accounts. The firm’s publicly available ADV Part 2A outlines specific fee schedules. Exact rates are not posted on the public website, but the structure follows the standard RIA model — no commissions from fund providers or recordkeepers.

No. Altss classifies Driven as an asset manager structured as an RIA serving workplace retirement plan participants. It does not manage a single family’s capital.

A Self-Directed Brokerage Account is a feature some 401(k) plans offer — it lets participants move money out of the plan’s limited fund menu and into a broader brokerage account. Driven’s whole model is built on this: they act as a fiduciary advisor over the SDBA, constructing portfolios with individual securities, structured products, and income strategies that the standard plan menu cannot offer.

The firm’s website explicitly lists Schwab Personal Choice Retirement Account (PCRA), Fidelity BrokerageLink, Vanguard PCRA, TIAA Self-Directed Brokerage, Empower PCRA, Alight Self-Directed Brokerage Window, Lincoln Financial PCRA, T. Rowe Price PCRA, Principal PCRA, and Voya PCRA. This suggests a platform-agnostic approach rather than any exclusive partnership.