Asset ManagerRIA · CRD 288431SEC-Registered

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Dynasty Financial Partners

DYNASTY FINANCIAL PLANNERS is an SEC-registered investment adviser with $19 million in regulatory assets under management. The firm manages $13 million on a...

Dynasty Financial Partners

DYNASTY FINANCIAL PLANNERS is an SEC-registered investment adviser with $19 million in regulatory assets under management. The firm manages $13 million on a discretionary basis. It has 3 employees and 2 investment advisers.

General information

Firm type

Asset Manager

Year founded

2010

Location

Region

North America

Country

United States

City

St. Petersburg

Corporate office

St. Petersburg, FL, United States

Additional offices

New York, NY

Principals

Shirl Penney

CEO & Co-Founder

Sector focus

Wealth ManagementRIA Services

Frequently asked questions

Is Dynasty Financial Partners an RIA or a service provider?

Dynasty is a service platform and strategic partner that provides integrated technology, compliance, and investment-banking capabilities to independent RIAs. The network's advisors own and operate their own RIA firms, while Dynasty takes equity stakes and supplies the operational backbone. It does not own client relationships directly, functioning more as a shared-services utility and minority-investment partner for wealth management businesses.

How does Dynasty source new firms for its network?

Most network firms are recruited through the "breakaway advisor" channel — experienced wirehouse or bank-employed teams that want independence but lack the scale to build their own middle office. Dynasty's value proposition is a turnkey independence platform alongside a minority-investment arm that can provide capital for transition and future acquisitions. Founders typically learn about Dynasty through its own advisor conferences, industry media, or referrals from within the network.

What does the partnership model mean for an advisor joining Dynasty?

Dynasty typically takes a minority equity stake in a newly formed RIA while providing outsourced investment, technology, compliance, and practice-management services. The advisor pays a platform fee for those services and retains majority control of the firm. This differs from an aggregator or acquirer model because the advisor's ability to sell the practice later is not tied to a Dynasty-mandated exit, although Dynasty has its own M&A advisory unit that assists with succession and external sales.

Does Dynasty manage proprietary investment products?

Dynasty emphasizes an open-architecture investment platform rather than manufacturing its own funds. Network firms access institutional managers, alternative investments, and structured products through Dynasty's infrastructure but are not required to allocate to any proprietary strategy. Third-party partnerships — for example with Blackstone and Goldman Sachs — are sourced centrally and made available to the network.

What is Dynasty's role in advisor M&A transactions?

Dynasty's investment-banking unit provides advisory services for mergers, acquisitions, and succession transactions within its network and occasionally for external firms. It also sources minority capital to support acquisitions by network RIAs. This line of business runs separately from the traditional platform-services revenue, making Dynasty both an operator of a service network and a strategic dealmaker in wealth-management consolidation.

How is Dynasty Financial Partners different from a TAMP?

A standard TAMP provides outsourced investment management and technology, whereas Dynasty layers on equity partnerships, an in-house M&A investment bank, practice-management consulting, and a curated community of RIA principals. The equity ownership link makes Dynasty's incentives structurally different from a TAMP's flat-fee-for-service model, closely aligning the platform's interests with the enterprise value growth of network members.

Who makes decisions about investment strategy at Dynasty network firms?

Each RIA's chief investment officer or investment committee makes allocation decisions independently, drawing on Dynasty's curated institutional manager menu and due-diligence support. Dynasty itself does not dictate portfolio construction or asset-class targets; it supplies research, manager access, and a technology suite that each practice uses to build its own model portfolios. This decentralized structure is a core element of the platform's pitch to advisors leaving large bank or wirehouse models.

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