Multi-Family Office

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Dynasty Financial Partners

Dynasty Financial Partners offers services for independent financial advisors, including RIA transition services and a WealthTech platform. The company...

Dynasty Financial Partners logo

Dynasty Financial Partners

Dynasty Financial Partners offers services for independent financial advisors, including RIA transition services and a WealthTech platform. The company provides compliance solutions, marketing support, business solutions, capital strategies, and access to network partners and capital solutions. Founded in 2010, Dynasty Financial Partners is based in St. Petersburg, Florida.

General information

Firm type

Multi Family Office

Year founded

2010

AUM

$70B-$80B (Altss estimate)

Location

Region

North America

Country

United States

City

St. Petersburg

Corporate office

St. Petersburg, FL, United States

Additional offices

New York, NY

Principals

Shirl Penney

CEO & Co-Founder

Todd Thomson

Chairman

Sector focus

Wealth ManagementFinTech

Frequently asked questions

Who runs investment decisions at Dynasty Financial Partners?

Dynasty itself does not make direct portfolio-level investment decisions for end clients. Its Central Investment Office, led by Chief Investment Officer Bob Shea, provides model portfolios, manager due diligence, and access to institutional research. Individual RIA firms on the platform retain full investment discretion for their clients, using Dynasty's resources as they see fit.

How does Dynasty Financial Partners source new advisory teams?

Dynasty sources teams primarily through inbound referrals and its network of existing partner RIAs. Penney and his recruitment team cultivate relationships with wirehouse advisors, often years before a breakaway, offering capital for transition costs — office space, technology setup, working capital — in exchange for a long-term service contract. The firm also targets independent RIAs seeking an upgrade in institutional infrastructure.

Is Dynasty Financial Partners a broker-dealer?

No. Dynasty is not a broker-dealer. It operates as a service platform providing technology, compliance, investment solutions, and business services to independent RIAs. Its advisor partners custody client assets at major custodians like Fidelity and Schwab, and Dynasty never takes custody of client funds.

Does Dynasty take equity in the RIAs it works with?

Generally, no. Dynasty's standard model is a partnership structure where the RIA remains independently owned. Dynasty earns revenue through a negotiated percentage of the RIA's top-line revenue. This distinguishes it from aggregators like Focus Financial or CI Financial that buy majority stakes in advisory firms.

What alternative investment access does Dynasty offer?

Dynasty provides its network RIAs access to private equity, venture capital, private credit, real estate, and hedge fund investments through its Dynasty Connect platform. The firm sources institutional-quality alternative managers and conducts due diligence centrally, then offers qualified purchasers and accredited investors within its network the ability to invest through feeder funds and direct allocations.

Who owns Dynasty Financial Partners?

Dynasty is privately held. Private equity firms Abry Partners and Charlesbank Capital Partners became lead investors in a 2022 recapitalization. BNY Mellon's Pershing previously held a minority stake from a 2014 investment. Co-founders Shirl Penney and Todd Thomson, along with management and certain partner RIAs, also hold equity positions.

How does Dynasty handle regulatory and compliance infrastructure?

Dynasty provides a shared compliance platform that each partner RIA can customize. This includes tools for trade surveillance, advertising review, and regulatory filing support. However, each RIA operates under its own SEC registration and employs a chief compliance officer responsible for firm-specific obligations — Dynasty's compliance support is advisory and infrastructure-level, not replacement-level.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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