Bank / Wealth / Trust

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E&P Financial Group

E&P Financial Group listed on the Australian Securities Exchange in 2018 through the reverse takeover of Evans & Partners by Dixon Advisory, creating a...

E&P Financial Group logo

E&P Financial Group

E&P Financial Group listed on the Australian Securities Exchange in 2018 through the reverse takeover of Evans & Partners by Dixon Advisory, creating a vertically integrated wealth and advisory firm. The merger quickly soured when the US Masters Residential Property Fund, a Dixon-managed vehicle investing in New Jersey multi-family housing, underperformed and prompted a class action, regulatory scrutiny, and a full leadership overhaul. Ben Keeble assumed the CEO role in 2021, tasked with stabilizing the business and reorienting its strategy. The firm operates three core divisions. The wealth management arm provides portfolio construction, direct equity advice, and managed accounts to private clients, with a stated focus on capital preservation and sustainable investing. The corporate and institutional equities desk offers research, trading, and corporate advisory services to mid-cap and small-cap Australian companies. The third leg, funds management, previously anchored by the troubled US property strategy, has been pared back to a narrower set of real asset and credit offerings. Confirmed corporate advisory mandates include roles in capital raisings and M&A for Australian financial services and technology companies, though the firm does not publicly disclose its full client list. Headquartered in Sydney with a secondary office in Melbourne, E&P Financial Group operates exclusively within Australia. Team size has contracted since its peak; the firm has not reported a total adviser headcount in its most recent filings. A discontinued transaction in 2022 saw the firm abandon a proposed takeover by an external suitor after failing to meet liquidity and financing conditions. As of late 2024, E&P restructured its balance sheet by selling a portion of its corporate advisory business to management, generating approximately A$2.9 million in capital that was applied to reduce legacy liabilities. E&P Financial Group's structural distinction lies in its listed single-entity configuration — a rare model globally, where private wealth and institutional equities are housed within one publicly traded issuer. This design subjects the firm to continuous disclosure obligations that rival private wealth managers avoid, while theoretically aligning adviser incentives through equity ownership. The November 2024 partial sale of its corporate division to an entity controlled by its own executives, a move the firm characterized as management transitioning to independence, further concentrated the listed entity's focus on its private client wealth segment and narrowed its public float.

General information

Firm type

Bank / Wealth / Trust

Year founded

2018

AUM

Undisclosed

Location

Region

Asia

Country

Australia

City

Sydney

Corporate office

Sydney, NSW, Australia

Additional offices

Melbourne, VIC, Australia

Principals

Ben Keeble

Chief Executive Officer

Sector focus

Financial ServicesReal Estate

Frequently asked questions

How was E&P Financial Group formed?

E&P Financial Group was created in 2018 through the reverse takeover of Evans & Partners by Dixon Advisory, pooling private wealth management with corporate advisory and institutional equities. The combined entity listed on the Australian Securities Exchange. This structure proved problematic when Dixon's US Masters Residential Property Fund faced significant writedowns, triggering litigation and a strategic overhaul under new leadership.

What happened with the US Masters Residential Property Fund?

The US Masters Residential Property Fund was a real estate vehicle managed by Dixon Advisory that invested in multi-family housing in New Jersey. When its net asset value declined and liquidity tightened, investors filed a class action alleging misleading conduct and inadequate risk disclosure. The fallout prompted regulatory proceedings with the Australian Securities and Investments Commission and became the catalyst for a full executive turnover at E&P.

Who makes investment decisions at E&P Financial Group?

Investment authority sits with the firm's wealth management division, which operates through individual financial advisers licensed under E&P's Australian Financial Services Licence. The group does not run a centralized CIO model; instead, portfolio construction is adviser-led, supported by an internal research and asset allocation team that publishes model portfolios and manager ratings.

Does E&P Financial Group manage its own funds or only advise externally?

E&P operates a funds management division alongside its advisory arms, though the product shelf contracted materially after the US property fund losses. Its remaining strategies include Australian real asset vehicles and credit products. The firm also allocates client capital to third-party managers and direct equities, with an increased emphasis on managed discretionary accounts in recent years.

Is E&P Financial Group exposed to the same litigation that affected Dixon Advisory?

Yes. E&P inherited legal and regulatory liabilities from Dixon Advisory, including an ongoing ASIC investigation and civil proceedings related to the US Masters Residential Property Fund. The firm has acknowledged these proceedings in its annual reports and has taken provisions against potential settlements, though the full financial impact remains contingent on court outcomes.

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