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EarlyBird
EarlyBird is the simplest way to invest in a child's future. It makes it easy for parents, family, and friends to build a nest egg that grows while creating a...
EarlyBird
EarlyBird is the simplest way to invest in a child's future. It makes it easy for parents, family, and friends to build a nest egg that grows while creating a beautiful time capsule of photo and video memories alongside each contribution. Families get access to a tax-advantaged custodial UGMA investment account managed by a custodian until the child is 18 or 21 depending on the state, with funds usable for any purpose including education, a home downpayment, starting a business, or travel.
General information
Firm type
Asset Manager
Year founded
2020
Location
Region
North America
Country
United States
Sector focus
Frequently asked questions
How does EarlyBird's gifting feature work?
The platform allows parents to invite family and friends to contribute to a child's UGMA account. Contributors can add monetary gifts alongside personal photos, videos, and text messages, which are stored in a digital time capsule linked to the account. This social layer is integrated directly with the financial account, creating a shared experience around the child's future savings.
How does EarlyBird make money?
EarlyBird operates on a freemium model. A free Basic plan allows unlimited memories and contributions from family. A Premium plan, priced at $2.95 per month for a single child or $4.95 per month for two or more children, adds expert-crafted investment portfolios and automated investing. Revenue also comes from the investment management fees embedded within the premium portfolios.
What happened to EarlyBird after the Acorns acquisition?
In September 2024, EarlyBird announced it had been acquired by Acorns, a leading savings and investing app. The announcement was made directly on EarlyBird's website. The acquisition positions EarlyBird's family-focused investment and gifting product within a larger financial platform, though specific details on operational integration beyond the announcement are not publicly detailed.
Is the money in an EarlyBird account protected?
Yes, investments in EarlyBird accounts are protected up to $500,000 by SIPC insurance, which covers against the loss of cash and securities held by a customer at a financially troubled SIPC-member brokerage firm. This is standard protection for U.S. brokerage accounts and does not protect against market losses.
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