Updated:
EFG Asset Management (Americas)
EFG Asset Management (Americas) Corp. was established in 2011 as the US-registered investment advisory entity of EFG International, the Zurich-headquartered...
EFG Asset Management (Americas)
EFG Asset Management (Americas) Corp. was established in 2011 as the US-registered investment advisory entity of EFG International, the Zurich-headquartered private banking group. The unit sits inside a network that traces its roots to the 1995 merger of several Swiss banks and now operates in over 40 locations globally. It was built to distribute the group's in-house fund strategies to institutional and intermediary clients across the Americas, with its principal US office in Miami, Florida. The platform spans active equity, fixed income, multi-asset, and liquid alternative strategies, much of it sub-advised by external managers under a multi-boutique model. EFG Asset Management acts as the manager-selector and portfolio construction layer, curating mandates — including the New Capital fund range — for wealth managers and family offices. Known sleeves include the New Capital US Growth Fund, which leans into large-cap American equities, and the New Capital Global Value Credit Fund, targeting spread across developed and emerging-market corporate debt. The firm also runs systematic and thematic equity books, allocating across North America, Europe, and Asia. Giorgio Pradelli, who joined EFG in 2018 as Deputy CEO of the asset management division, succeeded Mojtaba Youssefi as CEO in late 2021. The division operates with a dual reporting line into EFG International's executive committee and benefits from the parent bank's distribution in Asia, Switzerland, and the UK. EFG International's total client assets stood at approximately CHF 144 billion as of end-2023, though the asset management business does not separately disclose its AUM. In September 2023, EFG International completed the acquisition of a majority stake in Cité Gestion, a Geneva-based independent wealth manager, signaling an appetite to deepen its advisory and discretionary footprint. Its structural differentiator is not size but architecture: it functions as a multi-boutique allocator wrapped inside a listed private bank. Most asset managers build internal teams; EFG Asset Management instead selects and monitors third-party managers, packaging their strategies for private-banking clients and external intermediaries. This creates a sourcing model where portfolio design sits closer to the bank's own distribution rhythm than to an autonomous institutional investment committee.
General information
Firm type
Bank / Wealth / Trust
Year founded
2011
AUM
Undisclosed
Location
Region
Europe
Country
United States
City
Miami
Corporate office
Miami, FL, United States
Principals
Giorgio Pradelli
CEO, EFG Asset Management
Sector focus
Frequently asked questions
Who leads investment decisions at EFG Asset Management?
Giorgio Pradelli has led EFG Asset Management as CEO since November 2021, taking over from Mojtaba Youssefi. Pradelli joined the firm in 2018 as Deputy CEO after a career that included senior roles at Julius Baer and Merrill Lynch. Investment decisions are executed through a multi-boutique model — EFG acts primarily as the selector and portfolio constructor, monitoring external sub-advisors rather than running a single in-house investment committee.
How does EFG Asset Management structure its investment offering?
EFG operates a multi-boutique architecture. It selects external managers, conducts due diligence, and packages their strategies into funds distributed under the New Capital brand to private banking clients, family offices, and institutional investors. This shifts the key capability from pure security selection to manager research, portfolio construction, and risk monitoring across equity, fixed-income, multi-asset, and liquid alternative sleeves.
What is the relationship between EFG Asset Management and EFG International?
EFG Asset Management is the dedicated investment management division of EFG International, a Zurich-headquartered private banking group listed on the SIX Swiss Exchange. The Americas entity, based in Miami, handles US-registered advisory and distribution. The asset management unit functions with operational autonomy but leans on the parent bank's global private-wealth distribution across roughly 40 locations.
What does EFG Asset Management invest in?
The platform covers actively managed equity strategies — including US large-cap growth and global thematic sleeves — alongside global value credit, systematic multi-asset, and liquid alternatives. Its New Capital US Growth Fund focuses on American mega-cap equities, while the New Capital Global Value Credit Fund allocates across developed and emerging-market corporate bonds, often pursuing spread in overlooked credit segments.
Does EFG participate in direct deals or primarily fund structures?
EFG Asset Management delivers its strategies almost entirely through pooled fund vehicles and segregated institutional mandates. The firm does not have a principal direct-investment or co-investment program in private companies; its alternatives exposure tends to be liquid — hedge fund strategies and traded credit — rather than private equity or venture capital.
Where is EFG Asset Management primarily active geographically?
The Americas entity distributes strategies across North America and Latin America from Miami. But the broader EFG Asset Management platform sources and allocates across North America, Europe, and Asia, reflecting the parent bank's presence in Switzerland, the UK, Asia-Pacific, and Latin America. The global value credit fund, for example, reaches emerging-market corporate issuers in Asia and Latin America.
What is EFG's known posture on launching new strategies?
New strategy launches typically follow identified demand in EFG International's private-banking channels. When the bank's relationship managers spot sustained client appetite in a niche — say, sustainability-focused equity or alternative credit — EFG Asset Management will seek an external manager to build a sub-advised fund, rather than recruiting an internal team. This keeps the platform asset-light and distribution-led.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
Need institutional-grade insight on asset managers?
Altss delivers:
Prefer a guided tour?
We’ll walk you through: