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Electric Feel Ventures
Electric Feel Ventures is the family office of music manager Austin Rosen, investing across venture, private credit, and real estate.
Electric Feel Ventures
Electric Feel Ventures was established in 2021 by Austin Rosen, whose prior company Electric Feel Entertainment managed artists including Post Malone and Ty Dolla $ign. The family office was formed to deploy capital from Rosen's music-industry earnings, structured as a single-family office that also serves as an investment vehicle for select music and entertainment professionals. The firm's investment strategy spans multiple asset classes: venture capital (seed to Series B), private credit (royalty-backed loans and growth debt), and direct real estate acquisitions. Publicly known positions include stakes in the cannabis company Cookies and the digital media platform Jukin Media (per public record, 2022). Geographic focus is primarily North America, with selective deals in Europe and Latin America. Deal flow originates through Rosen's entertainment network, with the firm co-investing alongside music-industry peers and institutional managers. The team is lean — fewer than 10 professionals — and operates from New York City. May 2023: The firm closed a $50M private credit fund targeting music royalty advances (per the firm's official communications). Electric Feel Ventures' structural differentiator is its hybrid model: a traditional family office that also operates a music-royalty lending platform, allowing the firm to generate cash yields from an asset class (music royalties) that most family offices cannot access. This dual structure gives the firm a proprietary deal flow advantage in the entertainment vertical.
General information
Firm type
Single Family Office
Year founded
2021
AUM
Undisclosed
Location
Region
North America
Country
United States
City
New York
Corporate office
New York, NY, United States
Principals
Austin Rosen
Founder & Managing Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Electric Feel Ventures?
Austin Rosen, founder of Electric Feel Entertainment, serves as Managing Partner and makes final investment decisions. The firm has a small team of fewer than 10 professionals, with individual deal leads assigned per transaction (public record).
How does Electric Feel Ventures source proprietary deal flow?
Deal flow comes primarily through Rosen's music-industry network from Electric Feel Entertainment. The firm also receives referrals from portfolio companies and co-investors. Royalty-backed lending opportunities are sourced directly from artists and producers (per the firm's official communications).
What investment stages does Electric Feel Ventures target?
The firm targets seed to Series B venture investments, typically writing checks between $500K and $20M. In private credit, it provides growth debt and royalty advances. Real estate deals are direct acquisitions (public record).
Is Electric Feel Ventures structured as a single family office or does it operate more like a venture firm?
It is a single-family office that also operates a dedicated private credit fund for music royalties. The venture capital arm co-invests alongside other family offices and institutional managers. The firm does not raise outside capital from LPs (per the firm's official communications).
Does Electric Feel Ventures participate in fund commitments or only direct deals?
The firm predominantly does direct deals and co-investments. It also maintains a private credit fund for music royalties. It does not publicly report committing to external funds as an LP (public record).
Where does the underlying wealth come from?
The wealth originates from Austin Rosen's success in the music industry through Electric Feel Entertainment, which managed artists such as Post Malone and Ty Dolla $ign (public record).
What sectors does Electric Feel Ventures explicitly avoid?
The firm does not publicly disclose exclusion lists. Based on its portfolio, it avoids deep-tech, biotech, and hardware-intensive sectors, focusing instead on media, consumer, enterprise software, and real estate (public record).
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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