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Emergence Capital
Emergence Capital is the leading venture capital firm focused on early-stage B2B software. We partner with founders transforming the way the world works.
Emergence Capital
Emergence Capital is the leading venture capital firm focused on early-stage B2B software. We partner with founders transforming the way the world works.
General information
Firm type
Private Equity
Year founded
2003
Location
Region
North America
Country
United States
City
San Francisco
Corporate office
San Francisco, CA, United States
Principals
Gordon Ritter
Founder + General Partner
Jason Green
Founder + General Partner (Emeritus)
Brian Jacobs
Founder + General Partner (Emeritus)
Kevin Spain
General Partner
Santi Subotovsky
General Partner
Joe Floyd
General Partner
Jake Saper
General Partner
Lotti Siniscalco
General Partner
Sector focus
Frequently asked questions
Who runs investment decisions at Emergence Capital?
All six general partners — Gordon Ritter, Kevin Spain, Santi Subotovsky, Joe Floyd, Jake Saper, and Lotti Siniscalco — participate in every investment decision. The firm mandates that each partner makes only one new investment per year, which forces collective diligence and consensus on the 5–7 deals it closes annually. Founders Jason Green and Brian Jacobs remain as emeritus partners.
How does Emergence source proprietary deal flow?
Emergence relies on its deep, long-duration relationships with enterprise founders who have built iconic cloud companies inside its portfolio — Salesforce, Zoom, Veeva, Bill.com, and Doximity all sit in its track record. The firm’s published content, including playbooks on AI-Native Services and long-horizon inference, acts as inbound magnet material for technical founders. It does not operate a scout network or mass outbound program.
Is Emergence structured as a venture firm or does it operate more like a growth equity shop?
Emergence is a pure early-stage venture firm. It leads and co-leads seed and Series A rounds in B2B software companies, with occasional capacity to follow on into later rounds. It does not do buyouts, take-private transactions, or structured minority growth deals typical of growth equity firms.
Does Emergence participate in fund commitments or only direct deals?
Emergence invests directly in operating companies. There is no public evidence that it commits capital as a limited partner to other venture funds. Its model is partner-intensive direct company building.
What investment stages does Emergence typically target?
The firm targets seed and Series A stages primarily. Its portfolio construction is built around being the first institutional capital into a company. It will occasionally deploy capital at earlier formation stages, but it does not run a dedicated pre-seed or incubation program.
Which sectors does Emergence explicitly avoid?
Emergence does not invest in consumer internet, hardware-heavy deep tech, biotech, or pure marketplaces. It remains narrowly focused on enterprise software businesses that sell to business users or IT organizations — and increasingly, on AI-native models that deliver outcomes rather than software licenses.
Does Emergence maintain philanthropic structures, and how are they separated?
The firm highlights that realized returns from its investments have funded nonprofits working on cancer research and climate, but it does not operate a formal charitable foundation tied to the management company. Philanthropy appears to flow through individual partner and LP-level giving rather than a structured firm vehicle.
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