Emerisque Brands

Emerisque Brands represents the illiquid investment strategy of the Khaitan Family Office. The firm has not publicly named its individual investment committee members or disclosed the principals who make day-to-day deployment decisions.

The firm's publicly stated model is built on direct investments — both control buyouts through Emerisque Brands and minority equity stakes through Emerisque Ventures. It has not disclosed any fund-of-funds commitments or passive LP positions.

Emerisque Brands acquires established, medium-sized Western consumer and retail brands. Emerisque Ventures targets early-stage companies in the same consumer vertical, specifically those leveraging digital commerce, AI-driven supply chains, and evolving millennial consumption. The firm publicly states it is product-agnostic within consumer and retail.

While its acquisition targets are Western brands, the firm's value-creation strategy centers on shifting the brand's center of gravity toward growth markets, specifically naming China, India, and the Middle East. It also pursues opportunities in mature markets that present mid-term channel-specific opportunities.