Emerisque Brands

Emerisque Brands represents the illiquid investment strategy of the Khaitan Family Office. The firm has not publicly named its individual investment committee members or disclosed the principals who make day-to-day deployment decisions.

The firm's sourcing appears proprietary and relationship-driven, focused on distressed or subscale Western consumer brands that can be repositioned for growth markets. It does not publicly participate in broad auction processes and has no disclosed third-party capital partners that would influence sourcing dynamics.

It is structured as a hybrid. While it operates like a specialist private equity sponsor, it deploys permanent capital from a single family office rather than managing time-limited, third-party funds. The group is not registered as an investment advisor in the United States and does not publicly solicit external limited partners.

The firm's publicly stated model is built on direct investments — both control buyouts through Emerisque Brands and minority equity stakes through Emerisque Ventures. It has not disclosed any fund-of-funds commitments or passive LP positions.

Emerisque Brands acquires established, medium-sized Western consumer and retail brands. Emerisque Ventures targets early-stage companies in the same consumer vertical, specifically those leveraging digital commerce, AI-driven supply chains, and evolving millennial consumption. The firm publicly states it is product-agnostic within consumer and retail.

Emerisque Brands is the designated illiquid-investment vehicle for the Khaitan Family Office. The family office structure provides the permanent capital base, while Emerisque operates as an independent sponsor with its own teams in London, the US, Hong Kong, Jersey, and Luxembourg.

While its acquisition targets are Western brands, the firm's value-creation strategy centers on shifting the brand's center of gravity toward growth markets, specifically naming China, India, and the Middle East. It also pursues opportunities in mature markets that present mid-term channel-specific opportunities.