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Emoote
Yuji Kumagai leads Emoote, a Singapore- and Tokyo-based Web3 venture firm investing in GameFi, creator economy, and RWA startups.
Emoote
Emoote operates from Singapore and Tokyo as a venture firm focused on the emerging Web3 ecosystem within entertainment, media, and lifestyle. The team is led by General Partner Yuji Kumagai, a former investment director at Japanese digital entertainment company Akatsuki who co-founded and sold the sports-tech venture SkyBall. The team also includes Comugi, previously an editor and blockchain conference producer in Japan, and Mai Fujimoto, an early Bitcoin evangelist known as “Miss Bitcoin” who is also an angel investor in Sky Mavis and Yield Guild Games. Emoote targets early-stage startups across gaming (GameFi), creator economy platforms, real-world asset (RWA) tokenization, and consumer lifestyle applications. Confirmed portfolio companies include Fusionist (ACE), a GameFi project later featured on Binance Launchpool; HELIX, an institutional RWA protocol connecting crypto investors to private credit yields; Xai (XAI), a gaming-focused blockchain also launched via Binance; and the Web3 game developer Seeds. The firm's portfolio spans Southeast and East Asia, with additional exposure to North America, including positions in Highstreet, StoryCo, and Ex Populus. Emoote has deployed capital into over 30 projects since at least 2023, with a deal pace of roughly one new investment announced every two to three months. The firm maintains a presence in both Singapore and Tokyo, involving General Partner Yuji Kumagai in public-facing activities such as speaking at the YGG Web3 Games Summit in November 2023. In September 2024, Emoote invested in Seeds, the developer of the Web3 game Bladerite, further concentrating its portfolio on the intersection of gaming and blockchain. The firm distinguishes itself through a concentrated network bridging Japanese entertainment IP and global Web3 liquidity. Emoote's principals sit at the intersection of mobile gaming, NFT communities, and token-launch platforms, giving the firm early visibility into projects that later access venues like Binance Launchpool.
General information
Firm type
Private Equity
Year founded
—
AUM
Undisclosed
Location
Region
Asia
Country
Singapore
City
Singapore
Corporate office
Singapore, Singapore
Additional offices
Tokyo, Japan
Principals
Yuji Kumagai
General Partner
Comugi
Team
Mai Fujimoto (Miss Bitcoin)
Team
Sector focus
Frequently asked questions
How does Emoote source investment opportunities?
The firm leverages its principal networks in Japan's gaming and crypto communities. Yuji Kumagai's background at Akatsuki provides ties to Japanese mobile gaming, while Comugi's role as a producer of major blockchain conferences and Mai Fujimoto's global NFT and Bitcoin connections grant access to early-stage deals across Asia and North America.
Does Emoote focus exclusively on Web3 gaming?
No. While GameFi is a central category — with names like Fusionist, Xai, and Seeds — the firm also invests in real-world asset protocols (HELIX, Lofty), creator economy platforms (StoryCo, IZUMO), and lifestyle applications (STEPN, Sleepagotchi).
Does Emoote invest via tokens or equity?
The firm's portfolio activity suggests a hybrid model. Several of Emoote's portfolio companies, including Fusionist (ACE) and Xai (XAI), launched tokens on Binance Launchpool, indicating token exposure. The firm also refers to itself as a venture capital fund, which typically implies equity or SAFE instruments in early-stage rounds.
Who runs investment decisions at Emoote?
The website identifies Yuji Kumagai as General Partner, suggesting he leads investment decisions. The broader team contributes through their specialized networks: Comugi covers the Japanese Web3 media landscape, while Mai Fujimoto connects the firm to angel opportunities and global NFT projects.
How is Emoote related to AET Fund?
AET Fund is mentioned on Emoote's About page as the venture capital fund name focused on entertainment. The exact legal or brand relationship between the AET Fund entity and the Emoote brand is not disclosed, but the two appear to be linked through a shared mission of creating color and emotional resonance through entertainment investments.
What is Emoote's known posture on co-investments?
The firm's public portfolio does not list co-investors, but principal Mai Fujimoto's role as an active angel investor in Sky Mavis and Yield Guild Games suggests the team blends institutional fund capital with personal angel activity, which may create overlapping exposure to certain projects.
What investment stages does Emoote typically target?
The Altss research record classifies Emoote under early-stage venture. The portfolio reflects this with positions in Seed round companies like Seeds (the Bladerite developer) and pre-token projects such as HELIX, consistent with a firm that enters at the inception or early development phase of Web3 protocols and applications.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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