Asset Manager

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Employment Hero

Ben Thompson founded Employment Hero in 2014, building a Sydney-based HR and payroll platform for over 300,000 SMEs across 80 markets.

Employment Hero

Founded in 2014 by Ben Thompson and Dave Tong, Employment Hero emerged from the founders' frustration with fragmented employment management systems. The Sydney-headquartered company built a cloud-based platform that automates the entire employee lifecycle — from recruitment and onboarding to payroll, compliance, and benefits — for small and medium-sized enterprises. Early adoption in the Australian market was rapid, driven by the government's move toward single-touch payroll reporting, which made Employment Hero's compliant, automated tax and superannuation processing a default choice for many business owners. The company deploys capital through direct SaaS product development and embedded financial services. Its core platform includes payroll, HR administration, and a jobs board, but its growth engine increasingly relies on adjacent FinTech products. Through its HeroWallet product, it offers earned-wage access, cutting the time between shifts and paydays for hourly workers. The benefits marketplace aggregates discounts and insurance products, and Employment Hero has expanded into recruitment advertising and employee engagement surveys. Geographically, the firm commands a dominant position in Australia and New Zealand, with established offices in London and Singapore to serve the UK and Southeast Asian markets, and a growing engineering hub in Ho Chi Minh City. In March 2023, the firm raised A$263 million in a Series F round led by Insight Partners, pushing its valuation to roughly A$1.3 billion (per the Australian Financial Review, March 2023). The post-Series F organization operates across five offices with a headcount reportedly exceeding 1,000 employees, though executive investment decision-makers remain the founding team alongside the board. Insight Partners' investment brought a US growth-equity playbook to the table, and the firm has made small tuck-in acquisitions to accelerate feature development, including a benefits comparison platform. Employment Hero is not a family office or investment vehicle; it operates as a venture-backed operating company that deploys raised capital into product R&D and geographic expansion. The scale of its user base, reported at over 300,000 businesses and two million employees, makes its payroll data a strategic asset that informs lending and benefits pricing. Structurally, Employment Hero sits at a unique collision point between HR SaaS and FinTech. Unlike pure-play payroll processors who monetize per-transaction, Employment Hero's recurring subscription model creates an operating system of record for SME employment. This creates a distribution channel for high-margin financial products — earned-wage access, insurance, and potentially business lending — that generic HR tools cannot match. The governance structure remains founder-led, with Ben Thompson as CEO and the Insight Partners board seat providing institutional oversight as the company prepares for a widely anticipated IPO, though no public listing date has been confirmed.

General information

Firm type

Asset Manager

Year founded

2014

AUM

Undisclosed

Location

Region

Oceania

Country

Australia

City

Sydney

Corporate office

Sydney, New South Wales, Australia

Additional offices

London, United Kingdom · Singapore · Ho Chi Minh City, Vietnam

Principals

Ben Thompson

Chief Executive Officer & Founder

Dave Tong

Chief Technology Officer & Co-Founder

Sector focus

Enterprise SoftwareHR TechFinTech

Frequently asked questions

Who runs investment decisions at Employment Hero?

Employment Hero is not an investment firm. Strategic and capital allocation decisions are led by CEO and founder Ben Thompson alongside the board, which includes a representative from lead investor Insight Partners following the Series F round. Operational M&A, such as bolt-on technology acquisitions for product acceleration, are executed by the executive team.

How does Employment Hero generate revenue?

The firm operates a software-as-a-service subscription model for its core HR and payroll platform. It layers on transaction-based revenue from its earned-wage access product (HeroWallet), recruitment advertising, and a benefits marketplace that aggregates insurance, discounts, and other employee perks for SMEs.

In which markets does Employment Hero have a material presence?

The company dominates its home market of Australia and has a significant footprint in New Zealand. International offices in London and Singapore drive expansion into the United Kingdom and broader Southeast Asian markets. An engineering hub in Ho Chi Minh City supports product development globally.

Is Employment Hero planning to go public?

An IPO has been widely anticipated in Australian financial press since the Series F capital raise in March 2023 brought on US-based Insight Partners. As of the latest public record, no listing date or exchange has been confirmed by the firm.

What is Employment Hero's relationship to traditional payroll companies?

Employment Hero competes directly with incumbent payroll providers by bundling compliance, tax, and superannuation processing into a broader HR operating system. The firm's single-touch payroll capability was a core early advantage, making it a default digital alternative to legacy processors for Australian SMEs.

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