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Enlightened Hospitality Investments
Enlightened Hospitality Investments is an SEC-registered investment adviser in New York, NY, since 2016. It is based in New York. The firm is registered with...
Enlightened Hospitality Investments
Enlightened Hospitality Investments is an SEC-registered investment adviser in New York, NY, since 2016. It is based in New York. The firm is registered with the SEC.
General information
Firm type
Private Equity
Year founded
2016
Location
Region
North America
Country
United States
City
New York
Corporate office
853 Broadway, 17th Floor, New York, NY 10003
Principals
Danny Meyer
Founder
Sector focus
Frequently asked questions
Who runs investment decisions at Enlightened Hospitality Investments?
Danny Meyer, founder of Union Square Hospitality Group, is the sole named principal on EHI's website. The firm does not publicly list a separate CIO or investment committee. Based on the firm's structure as an outgrowth of USHG, Meyer's long-held philosophy of 'Enlightened Hospitality' drives both investment thesis and partner selection.
How does EHI source its deals?
EHI sources opportunities through its deep network in hospitality, consumer brands, and the Union Square Hospitality Group ecosystem. The firm emphasizes long-term relationships, introductions to USHG investors and EHI limited partners, and an annual Community of Companies Summit that fosters collaboration among portfolio leaders. This community-driven origination model differentiates it from pure financial sponsors.
What investment stages does EHI typically target?
EHI invests across venture and growth stages, including early-stage, expansion, and late-stage rounds. Announced rounds range from Series B financings, like Chip City Cookies and Oats Overnight's $35 million Series B, to later-stage growth capital for companies such as Blink and Culture Pop. The firm's flexible capital allows participation in both minority growth and more mature expansion deals.
Is EHI structured as a family office or a private equity fund?
EHI operates as an asset manager with a private equity strategy, not a single-family office. While it is deeply tied to Danny Meyer and the USHG ecosystem, it makes investments from a pooled fund structure rather than a single family's balance sheet. The firm's investor base includes limited partners beyond the Meyer family.
Which sectors does EHI avoid?
EHI does not publish a list of excluded sectors. The firm's stated focus on 'people-driven companies' and its portfolio concentration in food and beverage, fitness, wellness, and hospitality technology suggest it avoids capital-intensive industrial sectors, B2B enterprise software without a consumer or hospitality angle, and non-brand-driven businesses that do not rely on workplace culture and customer experience as competitive advantages.
How is EHI related to Union Square Hospitality Group?
EHI is the growth-equity investment arm founded by Danny Meyer, who also founded Union Square Hospitality Group. The two entities are separate but operate with shared philosophical DNA. EHI portfolio companies gain access to USHG's operational expertise — including site selection, lease negotiation, marketing, and talent development — and USHG leadership and investors participate in the broader EHI community.
Does EHI lead rounds or prefer co-investment?
EHI's website states that its investments are 'flexible, generally non-control, and geared towards long-term growth.' The firm has participated in syndicated rounds alongside other institutional investors — for example, the Oats Overnight Series B and Culture Pop $21 million raise — indicating a willingness to co-invest rather than always leading, though individual round leadership is not publicly disclosed on a standardized basis.
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