Asset Manager

Updated:

Eona

Pieter Borsje's Eona offers individual investors allocated gold bars in Zurich, Dubai, and Singapore vaults — replicating an institutional custody model.

General information

Firm type

Asset Manager

Year founded

AUM

Undisclosed

Location

Region

Middle East

Country

United Arab Emirates

City

Dubai

Corporate office

Dubai Silicon Oasis, IFZA Properties, Dubai, United Arab Emirates

Principals

Pieter Borsje

CEO & Founder

Sector focus

Hedge Funds

Frequently asked questions

Who runs investment decisions at Eona?

Eona is led by its founder and CEO, Pieter Borsje. The firm operates as a precious-metals platform rather than a discretionary fund, so investment decisions effectively rest with clients who choose to buy allocated gold or silver through the platform.

Is gold held at Eona allocated or part of a pooled structure?

Eona provides allocated gold — each client owns specific, identifiable physical bars stored in a vault and registered in the client's name. This differs from unallocated or pooled metal, which represents a general claim against a bank or custodian and carries counterparty risk.

How does Eona source and secure its physical bullion?

The firm partners with Loomis for the transport of precious metals from verified suppliers to secure vaults. Holdings are fully insured, and Eona states that regular audits are conducted to confirm that all client assets are accounted for and properly stored in vaults in Dubai, Zurich, and Singapore.

Does Eona support fund commitments, or is it only for direct metal purchases?

Eona functions exclusively as a platform for direct purchase and custody of physical gold and silver bars. It does not offer pooled investment funds, exchange-traded products, or commitments to third-party precious-metals funds.

What is Eona's known posture on co-investments alongside external managers?

Eona does not operate as a fund or conduct co-investment activity. Its model is limited to facilitating direct ownership of allocated bullion for individual accounts, so there is no framework for institutional co-investments alongside external GPs.

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