Asset Manager

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ePlus

ePlus, led by CEO Mark Marron, is a publicly traded IT solutions and financing firm based in Herndon, Virginia, with over $2.2B in fiscal 2025 revenue.

ePlus

Founded in 1990 and headquartered in Herndon, Virginia, ePlus began as a technology reseller and has since expanded into an integrated provider of IT solutions, financing, and advisory services. The firm went public in 1996 and now operates primarily through its technology segment, which designs and sells hardware, software, and cloud-based services, and its financing segment, which offers leasing and structured finance solutions to customers across sectors. CEO Mark Marron has led the company through a series of acquisitions that broadened its capabilities in managed services, security, and data center modernization. Public filings show the firm's strategy concentrates on mid-market to large enterprise clients, with a procurement approach that bundles third-party hardware and software from vendors such as Cisco, HPE, and Microsoft alongside proprietary services. ePlus deploys its own capital through equipment leasing and life cycle management contracts, creating a recurring revenue stream that complements transactional sales. Its technology specialization spans cloud migration, cybersecurity consulting, and AI-readiness assessments, with a geographic focus concentrated in the United States but extending to select international clients through indirect channels. As of fiscal 2025, ePlus employed approximately 1,900 professionals and operated from a headquarters complex in Herndon, Virginia, with additional offices in California, North Carolina, and Minnesota. The firm does not operate a separate family office or GP-stake vehicle, but its financing arm — ePlus Capital — functions as an internal credit provider, underwriting customer equipment purchases and holding a portfolio of leased assets. In May 2025, ePlus announced the acquisition of Bailiwick Services, a managed IT and infrastructure services firm, expanding its field services footprint and professional staffing capabilities. ePlus stands apart from traditional resellers by operating a captive finance company that keeps credit risk on its own books, which allows it to structure bespoke payment terms and bundled service agreements that competitors reliant on third-party financing cannot easily replicate. This hybrid operating model — marrying product resale with recurring service and financing revenues — creates a structural differentiator that aligns procurement incentives with long-term managed services contracts.

General information

Firm type

Asset Manager

Year founded

1990

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Herndon

Corporate office

Herndon, VA, United States

Principals

Mark Marron

Chief Executive Officer

Sector focus

Enterprise SoftwareInfrastructureAI/MLCybersecurity

Frequently asked questions

How does ePlus generate revenue across its business segments?

ePlus operates through two segments: technology and financing. The technology segment resells hardware, software, and cloud services, while also providing professional and managed services. The financing segment underwrites equipment leases and structured finance agreements, generating recurring interest income and management fees from owned assets.

Who runs investment decisions at ePlus?

CEO Mark Marron oversees capital allocation, including acquisition strategy and the underwriting standards of the financing segment. The board of directors reviews major M&A transactions, while day-to-day vendor partnerships and service-line investments are managed by the executive leadership team.

Is ePlus structured as a family office or does it operate more like an operating company?

ePlus is a publicly traded operating company (Nasdaq: PLUS) with no family-office affiliation. Its financing arm extends credit to customers but does not manage third-party capital or operate as an investment vehicle.

What investment stages or transaction types does ePlus typically target for acquisitions?

ePlus acquires mature, cash-flow-positive IT services firms with existing customer bases in cloud, security, and managed infrastructure. Recent transactions, such as the acquisition of Bailiwick Services in 2025, focus on expanding geographic reach and service-delivery scale rather than early-stage technology.

How does ePlus differentiate its financing model from third-party lenders?

By retaining credit risk on its own balance sheet through its captive financing subsidiary, ePlus Capital, the firm can offer customized payment structures, bundle services with equipment leases, and maintain direct client relationships throughout the asset life cycle — a model third-party bank-led financing or canonical vendor equipment leasing does not easily match.

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