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EquipmentShare
EquipmentShare, co-founded by the Schlacks brothers in 2015, operates a heavy-equipment rental and telematics platform that has raised over $1.5 billion.
EquipmentShare
Founded in 2015 by brothers Jabbok and Willy Schlacks, EquipmentShare originated from their prior construction business, where the pain of idle machinery and opaque fleet utilization sparked the idea. The company is headquartered in Columbia, Missouri, with a significant operational presence across the United States. Its model combines a traditional equipment rental fleet with a proprietary telematics and fleet-management software platform, T3, which it sells to contractors—a dual-revenue approach that distinguishes it from pure rental houses. The company deploys capital across a fleet of owned heavy equipment—excavators, dozers, aerial lifts—while licensing T3 as a SaaS product for job-site productivity and maintenance tracking. The strategy is asset-heavy and vertically integrated, covering the construction, industrial, and infrastructure end markets. EquipmentShare has secured large-scale credit facilities, including a $2.1 billion asset-backed revolving line in 2022 led by Capital One, to fund fleet expansion. The firm operates rental yards in more than 40 states, with a dense concentration in the Midwest and Southeast. EquipmentShare employs several thousand people across its branch network and technology operations. The company has raised over $1.5 billion in combined equity and debt since inception, with backers including RedBird Capital Partners and Capital One. In September 2022, the company priced a $2.1 billion asset-backed securitization, one of the largest in the equipment-rental sector, to refinance its fleet financing. The Schlacks brothers retain majority control, leading a board that includes executives from the construction and logistics industries. EquipmentShare's structural differentiator is its hybrid product model—selling telematics software to the same contractors who compete with its core rental business. This creates a data flywheel where machine performance feeds back into fleet purchasing and maintenance algorithms, a dynamic that pure rental competitors cannot easily replicate without building their own software arm.
General information
Firm type
other
Year founded
2015
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Columbia
Corporate office
Columbia, MO, United States
Principals
Jabbok Schlacks
CEO & Co-Founder
Willy Schlacks
President & Co-Founder
Sector focus
Frequently asked questions
Who runs investment decisions at EquipmentShare?
Co-founders Jabbok Schlacks (CEO) and Willy Schlacks (President) lead the company's strategic and capital-allocation decisions. The brothers founded EquipmentShare in 2015 after exiting their pipeline-construction business, and they remain the controlling shareholders. No separate chief investment officer or investment committee has been publicly disclosed.
How is EquipmentShare capitalized, and who are its primary backers?
EquipmentShare has raised over $1.5 billion in combined equity and debt. The equity side includes a significant investment from RedBird Capital Partners, which led a funding round in 2020. The debt structure features a massive asset-backed revolving facility, including a $2.1 billion securitization priced in September 2022 led by Capital One, used to fund the rapid expansion of its rental fleet.
Is EquipmentShare a technology company or a heavy-equipment rental business?
EquipmentShare operates a hybrid model that fuses both. Its core business remains the rental of heavy equipment—dozers, excavators, aerial lifts—across a network of US yards. In parallel, it sells and licenses its T3 fleet-management and telematics platform to contractors who may or may not rent from EquipmentShare, generating a SaaS revenue stream and feeding fleet-utilization data back into its rental operation.
What is EquipmentShare's geographic footprint?
The company has rental and service locations in more than 40 US states, with the densest concentration across the Midwest, Southeast, and Texas. While its operational headquarters is in Columbia, Missouri, it maintains a significant technology and product presence in the San Francisco Bay Area. No international expansion has been publicly announced.
How did the Schlacks brothers originate the wealth or backing to start EquipmentShare?
Prior to EquipmentShare, Jabbok and Willy Schlacks founded a pipeline-construction company, where they experienced firsthand the inefficiencies of equipment downtime and underutilization. The proceeds and operational credibility from that venture provided the initial capital and industry relationships to launch EquipmentShare in 2015. Their construction background, not outside financial wealth, fueled the startup's early development.
Does EquipmentShare participate in fund commitments or operate as a financial investment office?
No. EquipmentShare is an operating company, not a family office or investment firm. The Schlacks brothers deploy capital exclusively to scale their own real estate—fleet purchases, technology development, and branch expansion—rather than making third-party fund commitments or direct minority investments. It does not function as a single-family office for the Schlacks family, though the brothers' controlling equity interest functions as their primary wealth vehicle.
What competitive advantage does EquipmentShare claim over established rivals like United Rentals?
EquipmentShare's core structural differentiator is its proprietary T3 telematics stack, which tracks real-time machine health, location, and utilization. The company uses that data to optimize its own fleet purchasing and maintenance while also selling the software to external contractors. This dual revenue stream and data advantage—management of millions of connected assets—creates an efficiency loop that traditional, software-free rental competitors cannot currently match.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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