Private EquityRIA · CRD 326652SEC-RegisteredPrivate Fund Adviser

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Equity Alliance

Equity Alliance is an SEC-registered investment adviser in New York, NY, registered since 2023. It offers investment advice to clients.

Equity Alliance logo

Equity Alliance

Equity Alliance is an SEC-registered investment adviser in New York, NY, registered since 2023. It offers investment advice to clients. The firm is based in New York.

General information

Firm type

Private Equity

Year founded

2021

AUM

Undisclosed

Location

Region

North America

Country

United States

City

New York

Corporate office

65 Greene St, New York, NY 10012

Principals

Claude Grunitzky

CEO and Managing Partner

Adrienne Rees

CIO and Managing Partner

Adam Kiki-Charles

Partner

Richard 'Dick' Parsons

Late Founder and Chairman Emeritus

Sector focus

Human EmpowermentFuture SustainabilityVenture Capital (General)

Frequently asked questions

Who runs investment decisions at the Equity Alliance?

Adrienne Rees serves as CIO and Managing Partner, leading the firm's investment activity alongside CEO and Managing Partner Claude Grunitzky. Partner Adam Kiki-Charles rounds out the core investing team. The board — which includes Kenneth Lerer, Michael Novogratz, and Eric Zinterhofer — provides governance but the named managing partners direct day-to-day investment decisions.

How does the Equity Alliance source its deal flow?

The firm sources primarily through commitments to emerging venture capital fund managers from historically undercapitalized groups. Once inside those fund portfolios, the Equity Alliance identifies standout companies for direct co-investment, relying on the fund managers' own sourcing and due diligence. The board and advisory network — spanning Lerer Hippeau, Galaxy Digital, Searchlight Capital, and HPS Partners — provides additional proprietary origination channels.

Is the Equity Alliance a single family office or a venture firm?

It is neither. The Equity Alliance is structured as a private equity asset manager — specifically a fund-of-funds with a direct co-investment sleeve — not a single-family office, despite its founding by a concentrated group of high-profile individuals. It raises third-party capital and invests thematically rather than managing a single family's balance sheet.

Does the Equity Alliance only invest in funds, or does it also do direct deals?

The firm does both. It makes fund commitments to early-stage venture capital managers and pursues direct investments in portfolio companies already backed by those funds. The website specifies that it does not accept unsolicited company pitches; direct investments are reserved for founders who have already received investment from a portfolio fund.

What investment stages does the Equity Alliance target?

The firm invests in early-stage venture — spanning startup, early-stage, and growth — through the fund managers it backs. Its own direct investments follow those same managers into their portfolio companies, effectively participating across the early-stage lifecycle without running a primary origination program.

How is the Equity Alliance related to Lerer Hippeau, Galaxy, and Searchlight?

Principals from these firms — Kenneth Lerer and Benjamin Lerer (Lerer Hippeau), Michael Novogratz (Galaxy Investment Partners), and Eric Zinterhofer (Searchlight Capital) — are founding investors in the Equity Alliance and serve on its board of directors. Their firms are not subsidiaries or parents but strategic partners who embed their networks and deal flow into the Alliance's investment process.

What is the Equity Alliance's known posture on co-investments alongside external GPs?

The firm's direct investment mandate is built on co-investing alongside the GPs in its fund portfolio. Rather than competing for proprietary deal flow, the Alliance uses its LP relationships to access co-investment opportunities that the underlying fund managers choose to syndicate, aligning interests between the fund commitments and the direct portfolio.

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