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eToro
Yoni Assia, along with brother Ronen Assia and David Ring, founded eToro in Tel Aviv in 2007. The platform initially aimed to democratize trading through a...
eToro
Yoni Assia, along with brother Ronen Assia and David Ring, founded eToro in Tel Aviv in 2007. The platform initially aimed to democratize trading through a social layer called OpenBook, which launched in 2010 and introduced CopyTrader — a feature letting users automatically replicate the moves of top-performing investors. eToro now offers over 7,000 assets across stocks, crypto, ETFs, indices, commodities, and currencies — all accessible from a single app. The company claims more than 40 million registered users in over 100 countries. Its revenue model depends on spreads, commissions (zero on stocks and ETFs), and cryptoasset fees. The firm connects to 20 global stock exchanges and supports local currencies in multiple markets. The company employs an undisclosed number of professionals across offices that include marketing and compliance hubs in the UK, Australia, UAE, and Singapore. In 2025, eToro went public on Nasdaq — marking a milestone for a fintech that started as a forex trading startup. Philanthropic or foundation structures are not disclosed. eToro’s structural differentiator is its social replication model — CopyTrader — which transforms retail investors into a distributed sales force. Rather than managing pooled capital, eToro charges for the replication of strategies, creating a gamified, commission-driven investing ecosystem with no traditional fund structure.
General information
Firm type
Asset Manager
Year founded
2007
AUM
Undisclosed
Location
Region
Middle East
Country
Israel
City
Tel Aviv
Corporate office
Tel Aviv, Israel
Principals
Yoni Assia
Co-founder & CEO
Ronen Assia
Co-founder
David Ring
Co-founder
Sector focus
Frequently asked questions
Who runs investment decisions at eToro?
eToro is not an asset manager; it is a platform where users choose their own investments. The firm provides tools like CopyTrader and Smart Portfolios, but investment decisions rest entirely with the individual user. eToro does not maintain an investment committee or CIO for fund allocation.
How does eToro source proprietary deal flow?
eToro does not source deal flow in the traditional family-office or VC sense. Its asset offering — stocks, crypto, ETFs — is listed on public exchanges and custodial relationships. The platform's 'Smart Portfolios' are algorithmically curated baskets of assets, not proprietary deal origination.
Is eToro structured as a single family office or does it operate more like a venture firm?
eToro is a publicly traded fintech company, not a family office or venture firm. After its 2025 Nasdaq listing, it operates as a for-profit corporation with a distributed retail client base. It does not manage pooled capital beyond its own balance sheet.
Does eToro participate in fund commitments or only direct deals?
eToro does not make fund commitments or direct private investments. Its business is a commission-based brokerage and social trading platform. The company does not deploy capital as an LP or GP in external funds.
What investment stages does eToro typically target?
eToro is not an investment firm targeting stages. Its platform serves retail investors across public markets — stocks, crypto, ETFs — and does not engage in private-stage venture, growth, or buyout investing.
Which sectors does eToro explicitly avoid?
eToro does not publicly disclose sector avoidance for its platform. However, as a regulated broker, it adheres to compliance restrictions on certain securities and cryptoassets in specific jurisdictions, such as the US, where token listings are limited.
How is eToro related to its co-founders' other entities?
eToro's co-founders — Yoni and Ronen Assia, and David Ring — have no publicly disclosed external family offices or investment vehicles linked to the platform. Yoni Assia has personal holdings in public and crypto markets but does not operate a separate family office (per media reports).
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