Evergage

Evergage

Evergage was originally founded as a venture-backed marketing personalization company offering a real-time AI-driven engine for cross-channel personalization. The firm raised funding from investors including .406 Ventures and others before being acquired by Salesforce in 2020. The product, initially named Evergage, was rebranded to Salesforce Interaction Studio and later to Marketing Cloud Personalization. The product remains a core part of Salesforce's Marketing Cloud suite. It ingests customer engagement and profile data through Data Cloud, then uses AI and machine learning to deliver one-to-one personalized experiences across web, email, mobile, and live agent interactions. Key customers include Fisher & Paykel, which reported a 33% increase in order conversion and a 40% jump in product views using the platform. The software is marketed as enabling real-time personalization, A/B experimentation, and attribution tracking. Salesforce does not publicly disclose stand-alone revenue or user count for the Evergage-derived product line. Evergage has no physical offices beyond its pre-acquisition Somerville headquarters. The entire product team and commercial operations are now part of Salesforce's global organization. No team size, separate AUM, or independent investment activity has been disclosed. Salesforce's own annual revenue for 2025 was approximately $31.4B, within which Marketing Cloud contributes a portion, but specific product-level numbers remain undisclosed. Evergage's structural differentiator is its complete absorption into a larger platform vendor. Unlike independent personalization pure-plays, it no longer operates as a standalone company. Its roadmap and go-to-market are controlled by Salesforce's product strategy, making its future dependent on the broader Salesforce Marketing Cloud ecosystem.