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Every
Every is an SEC-registered investment adviser in Sacramento, CA, registered since 2024. The firm manages approximately $123 million in regulatory assets.
Every
Every is an SEC-registered investment adviser in Sacramento, CA, registered since 2024. The firm manages approximately $123 million in regulatory assets. It has 4 employees and 1 investment adviser.
General information
Firm type
other
Year founded
2024
Principals
Rajeev Behera
Founder and CEO
Barry Peterson
Co-Founder
Sector focus
Frequently asked questions
Is Every a family office or an asset manager?
Neither. Every is a fintech company that provides a unified back-office platform — incorporation, banking, payroll, HR, bookkeeping, and taxes — to early-stage startups. It does not manage outside capital, make direct investments, or operate as a capital allocator. Its revenue comes from subscription fees and banking interchange, not from carried interest or management fees.
Where does the capital for Every's operations come from?
Every has raised $32M in venture funding across a seed round and a Series A. The $9.5M seed was led by Base10 with participation from Y Combinator, Formus Capital, and Cambrian Ventures. The $22.5M Series A was led by Redpoint Ventures (per Every's website, 2026).
Does Every offer investment or wealth management services?
Every provides cash management tools that allow startups to invest operating capital in high-yield US Treasury bills and money market funds through its Treasury product. It does not offer wealth management, portfolio advisory, or asset allocation services for founders personally, nor does it manage LP capital.
How does Every generate revenue?
Every operates a SaaS-plus-fintech model. Founders pay for a subscription to the platform and Every captures interchange revenue on debit card transactions through its banking partner, Thread Bank. The company also charges for value-added services like tax preparation and dedicated bookkeeping, but it does not monetize through investment fees, equity stakes, or fund structures.
Is Every a bank?
No. Every is a financial technology company that partners with Thread Bank, Member FDIC, to provide banking services and issue the Every Visa Debit Card. Every itself does not hold a banking charter or take deposits directly; all deposit accounts are held at Thread Bank.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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