Venture Capital

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Exponent

Exponent Inc is an SEC-registered investment adviser with $32 million in regulatory assets under management. The firm manages $30 million on a discretionary...

Exponent

Exponent Inc is an SEC-registered investment adviser with $32 million in regulatory assets under management. The firm manages $30 million on a discretionary basis. It has 4 employees and 4 investment advisers.

General information

Firm type

Venture Capital

Year founded

2014

Location

Region

Europe

Country

United Kingdom

City

London

Corporate office

London, United Kingdom

Principals

Jonathan Heywood

Co-Founder & Managing Partner

James Marks

Co-Founder & Managing Partner

Sector focus

Enterprise SoftwareFinTechAI/MLDigital Health

Frequently asked questions

How does Exponent differ from a standard venture capital firm?

Exponent embeds its own operational talent directly into portfolio companies rather than limiting involvement to board seats and monthly reviews. The firm's partners and operating team work alongside founders on product, growth, and go-to-market execution. This hands-on, high-resource model is paired with an unusually concentrated portfolio — typically fewer than 10 core investments per fund — making the firm's economics tightly coupled to the success of each individual company.

Who runs investment decisions at Exponent?

Co-founders Jonathan Heywood and James Marks lead all investment decisions. Heywood brought an operational and strategy background from Google and Monitor Group, while Marks came from a serial entrepreneurship path. The firm has not publicly named additional general partners or a separate investment committee.

What investment stages does Exponent typically target?

Exponent focuses on pre-seed and seed-stage companies, acting as a first institutional check in most cases. The firm reserves significant follow-on capital to support portfolio companies through subsequent rounds, but its primary engagement is at formation and early product-market fit.

Does Exponent participate in fund commitments or only direct deals?

Exponent invests exclusively through direct equity deals into individual portfolio companies. It has not disclosed any fund-of-funds allocations, nor does it operate co-investment vehicles or SPVs for external investors to access its deals alongside the main fund.

Where does Exponent primarily invest geographically?

Exponent is headquartered in London and invests predominantly across the United Kingdom and Europe. The firm has not disclosed dedicated country funds or satellite offices outside the UK.

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