Asset Manager

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FASTSIGNS

FASTSIGNS International was founded in 1985 and operates as the global franchisor for FASTSIGNS centers, which supply custom signs, banners, vehicle...

FASTSIGNS

FASTSIGNS International was founded in 1985 and operates as the global franchisor for FASTSIGNS centers, which supply custom signs, banners, vehicle graphics, and visual communications. CEO Catherine Monson, a Certified Franchise Executive and IFA board vice chair, has led the company since 2009 and previously appeared on Undercover Boss in 2012. The Carrollton, Texas-headquartered parent provides brand standards, training, marketing, and procurement infrastructure to independently owned franchisees. The franchisor's core offering spans indoor and outdoor signage, trade-show displays, digital message boards, wall murals, and content development. Its client base includes sectors such as healthcare, education, construction, real estate, and retail. Rather than direct manufacturing, FASTSIGNS International earns through franchise royalties and supply-chain programs for its franchisees. The network operates in the United States, Puerto Rico, the United Kingdom, Canada, Chile, Grand Cayman, Malta, the Dominican Republic, and Australia (where locations trade as SIGNWAVE). Since 2009, the brand has added more than 200 domestic locations and entered twelve new countries, including the UAE, Italy, and Greece (per firm website). FASTSIGNS International is a subsidiary of Propelled Brands, a multi-brand franchise platform. Jim Howe, a former FASTSIGNS franchise support VP, returned as President in a recent leadership restructuring (per firm website). Other Propelled Brands executives — CFO Jason White, CIO Michael Chachula, General Counsel Jennifer Rote, and COO Vera Peterson — serve across the platform. Catherine Monson also serves on the boards of Brain Balance and Big Blue Swim School, both franchise companies. The firm employs a franchise-support structure covering training, operations, supply chain, and real estate development, led by chief development officer Mark Jameson. The structural differentiator is the Propelled Brands holding-company architecture. FASTSIGNS operates not as a standalone franchisor, but as one brand within a multi-concept platform, sharing executive-level legal, financial, IT, and operational resources with sibling franchise brands. This structure allows the sign-and-graphics business to access centralized corporate services while keeping its distinct brand identity and franchisee community.

General information

Firm type

Asset Manager

Year founded

1985

AUM

Undisclosed

Location

Region

North America

Country

United States

City

Carrollton

Corporate office

Carrollton, TX, United States

Additional offices

United Kingdom · Canada · Chile · Australia · Malta · Dominican Republic · Grand Cayman · Puerto Rico

Principals

Catherine Monson

Chief Executive Officer

Jim Howe

President

Mark Jameson

Chief Development Officer

Jennifer Herskind

Chief Marketing Officer

Jason White

Chief Financial Officer

Michael Chachula

Chief Information Officer

Jennifer Rote

General Counsel

Vera Peterson

Chief Operating Officer

Sector focus

Media & EntertainmentReal Estate

Frequently asked questions

Who runs day-to-day operations at FASTSIGNS International?

CEO Catherine Monson has led the company since 2009 and also serves as vice chair of the International Franchise Association board. Jim Howe, a longtime franchise support executive at FASTSIGNS, rejoined the firm as President (per firm website). They oversee a C-suite that includes chief officers for development, marketing, finance, information, and legal, with several executives shared across parent company Propelled Brands.

Does FASTSIGNS International own the individual sign centers?

No. It is purely a franchisor, not an operator of corporate stores. The over 780 locations in eight countries are independently owned and operated. FASTSIGNS International generates revenue through franchise fees, royalties, and supply-chain programs rather than direct product sales.

How does Propelled Brands relate to FASTSIGNS?

Propelled Brands is the multi-concept franchisor platform that owns FASTSIGNS International along with other franchise brands. This structure pools back-office functions — legal, IT, finance, and operations — across its portfolio, while each brand retains its own president and franchisee-facing team.

What markets does FASTSIGNS operate in outside the United States?

FASTSIGNS has franchised locations in the United Kingdom, Canada, Chile, Grand Cayman, Malta, the Dominican Republic, and Australia, where centers operate under the SIGNWAVE name. It has also signed international agreements for territories including the UAE, Italy, Greece, and Spain (per firm website).

What sectors does FASTSIGNS primarily serve?

Its franchisees serve a broad business-to-business clientele spanning healthcare, education, construction, real estate, automotive, retail, hospitality, and financial services. The franchisor does not restrict centers to specific industry verticals, positioning the brand as a generalist visual-communications provider.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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