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FaZe Clan Inc.
FaZe Clan Inc. is a Los Angeles-based esports and lifestyle organization founded in 2010. CEO Lee Trink led the firm through a $1B SPAC merger in 2022.
FaZe Clan Inc.
FaZe Clan began in 2010 as a group of Call of Duty trick-shot enthusiasts posting highlight reels on YouTube. By 2022, the organization claimed over 500 million followers across social platforms and signed talent including rapper Lil Yachty and basketball star LeBron James as minority investors. The company went public via a SPAC merger with B. Riley Principal 150 Merger Corp. in July 2022, listed on NASDAQ under FAZE, but faced financial pressures post-listing. FaZe generates revenue through brand sponsorships, merchandise sales, and content creation on platforms like YouTube and TikTok. It has struck deals with companies such as Nissan and McDonald's. The organization fields professional rosters in Call of Duty, Counter-Strike: Global Offensive, and Rainbow Six Siege among other titles. Its business model blends traditional sports sponsorship with influencer-driven digital monetization, though it has emphasized lifestyle branding over competitive results in some periods. After going public, FaZe Clan reported net losses exceeding $50 million in 2022 and $30 million in 2023 (per SEC filings). The stock traded below $1 by mid-2023, raising compliance concerns for NASDAQ. In March 2024, the company announced it was exploring strategic alternatives including a potential sale. Team headcount and office footprint are not publicly disclosed beyond the Los Angeles HQ. FaZe Clan's unusual structure for a family office lies in its status as a publicly traded entity controlled by gaming-influencer founders rather than institutional private equity. The firm lacks a traditional wealth management function but operates as a holding company for talent brands and esports assets, a model distinct from conventional family offices that manage existing capital.
General information
Firm type
other
Year founded
2010
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Los Angeles
Corporate office
Los Angeles, CA, United States
Principals
Lee Trink
CEO
FaZe Banks (Jason Goldberg)
Co-owner and Chief Brand Officer
Sector focus
Frequently asked questions
Who runs FaZe Clan's business operations?
Lee Trink has served as CEO since 2018, guiding the company through its public listing and subsequent restructuring. The organization was founded by gaming personalities Richard 'FaZe Banks' Bengtson, Eric 'Snip3down' Wrona, and others, who retain ownership stakes.
Is FaZe Clan profitable?
No. The company reported net losses of over $50 million in 2022 and $30 million in 2023 (per SEC filings). Revenue comes primarily from sponsorships, merchandise, and content monetization.
How does FaZe Clan generate revenue?
Revenue streams include brand sponsorships (Nissan, McDonald's, and others), merchandise sales through its online store, and content monetization across YouTube, TikTok, and Twitch. The company also earns prize money from esports tournaments.
Is FaZe Clan a single family office?
No. FaZe Clan is a publicly traded company on the NASDAQ (FAZE) as of July 2022. It functions as an operating business in the esports and lifestyle sector, not as a traditional family office managing family wealth.
What is FaZe Clan's relationship with venture capital?
The organization raised venture capital funding prior to its SPAC listing, including backing from investors like B. Riley, Drake, and NBA player Kevin Durant. However, it does not operate a venture investment arm as a family office would.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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