Feed.fm

Feed.fm

Feed.fm operates as a B2B music technology platform, licensing and curating music for commercial use in physical venues and digital experiences. The company was founded around 2012 and is headquartered in San Francisco, with engineering and partnerships teams serving clients such as Orangetheory Fitness, Flywheel Sports, and the Westin hotel chain. Feed.fm's revenue model is subscription-based, with tiered pricing depending on venue count and licensing scope (public record). Strategy centers on automated curation through machine learning, which selects tracks based on time of day, location, brand guidelines, and user activity. The platform integrates with point-of-sale and scheduling software to adjust music in real time. Asset classes include music licensing, streaming technology, and SaaS subscriptions. Geographic footprint covers the United States, with international expansion into Canada, Australia, and parts of Europe. The company has raised venture capital from investors including Avalon Ventures and Correlation Ventures, though total disclosed funding is under $20M (per Crunchbase 2020). The team is approximately 40–50 professionals, with roles in engineering, content licensing, and partnerships. In 2021, Feed.fm launched a self-service dashboard allowing small businesses to license music without direct sales outreach. A structural differentiator is Feed.fm's legal-layer approach: the company holds direct licensing agreements with major labels (Sony, Universal, Warner) and performing rights organizations (BMI, ASCAP), which it sublicenses to clients. This reduces legal complexity for businesses that otherwise risk copyright infringement claims. Feed.fm does not produce its own music or act as a record label.