Venture CapitalRIA · CRD 314624Private Fund Adviser

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Fiat Ventures

Fiat Ventures is Latin for “thy will be done.” It is what Mary said when the Angel Gabriel told her she would be the mother of Christ. A venture is defined as...

Fiat Ventures logo

Fiat Ventures

Fiat Ventures is Latin for “thy will be done.” It is what Mary said when the Angel Gabriel told her she would be the mother of Christ. A venture is defined as an undertaking with a risky or uncertain outcome.

General information

Firm type

Venture Capital

Year founded

2018

Location

Region

North America

Country

United States

City

San Francisco

Corporate office

San Francisco, CA, United States

Principals

Marcos Fernandez

Managing Partner

Drew Glover

General Partner

Alex Harris

General Partner

Sector focus

FinTechWealthTechDigital HealthEnterprise Software

Frequently asked questions

Is Fiat Ventures structured as a venture capital firm or does it operate differently?

Fiat Ventures is structured as a hybrid: an investment firm that deploys capital alongside Fiat Growth, a separately branded growth consultancy. The capital and the operating team are delivered as a bundle. The firm’s own website states that Fiat Growth is not an agency but a team of senior-level marketers who have built their careers in the startup ecosystem. This makes it distinct from both traditional VCs and from VC-platform staffing models.

Does Fiat Ventures participate in fund commitments or only direct deals?

Publicly available information describes Fiat Ventures as making direct early-stage, seed, and startup investments. There is no disclosed track record of fund-of-funds commitments or LP positions in other venture firms. The firm’s operating model is built around direct engagement with portfolio companies through shared performance-marketing resources.

What investment stages does Fiat Ventures typically target?

Fiat Ventures invests at the early stage, including seed and startup phases. Its materials and thematic research reports — such as "The Stablecoin Market Map" and "The Future of WealthTech" — are built around identifying emerging categories before they reach growth-stage attention. It has not disclosed specific check-size ranges publicly.

How does Fiat Ventures measure performance beyond financial returns?

Fiat cites a real revenue metric: more than $1.6 billion in new revenue generated for the brands it has partnered with since 2018. This number is drawn from the firm’s public "About" page and emphasizes the direct revenue impact of its consultancy model. Financial fund-level return metrics are not disclosed.

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