Fido

The Fido Score is the firm's proprietary credit-scoring engine that evaluates data points from a user's smartphone, identity documents, and digital behavior to build a financial identity for customers who have no formal credit history. It is designed to make the 'financial invisible, visible,' enabling instant loan approvals for users who would otherwise be excluded from traditional banking.

Fido provides short-term personal loans and small business loans to Ghanaian customers. The product suite is accessed entirely through a mobile application that requires a selfie, Ghana Card, and address verification for identity confirmation.

Fido sources customers directly through its mobile app, bypassing traditional banking channels. Underwriting is automated using machine learning risk models that analyze alternative data, enabling credit decisions in minutes without human intervention. This reduces operating costs and allows the firm to serve thin-file or no-file borrowers.

Fido operates as a digital lending platform, not a bank. It collects deposits under no publicly known banking license, and its model relies on proprietary technology and direct balance-sheet lending. The regulatory perimeter in Ghana allows for non-bank digital lenders, but Fido's specific licensing status is not publicly detailed on its website.

The firm's stated focus is Ghana, where it services millions of customers according to its own marketing and claims an 85% customer recommendation rate. The website does not disclose plans for expansion into other African markets, but its mission references empowering individuals and entrepreneurs across Africa.